Malayan Flour Mills Berhad

Manager, Branding & Marketing Communication

Posted 13 Days Ago

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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

Senior level

Food

The Role

The Manager, Branding & Marketing Communication will oversee marketing communications and brand initiatives for flour and poultry products. Responsibilities include managing digital marketing strategies, ensuring brand consistency, conducting competitor analysis, and collaborating with production and sales teams to meet customer demands. The role also involves creating newsletters and fostering engagements with distributors and stakeholders.

Summary Generated by Built In

Company Description

Established in 1961, Malayan Flour Mills Berhad (MFM) is the pioneer in the flour milling industry in Malaysia. MFM has grown to become the leading flour miller in Malaysia with presence in Vietnam and Indonesia. Over the years, we have expanded into poultry integration, aquaculture, and raw material trading. In FY23, the group revenue was RM2.15 billion.

With a workforce of 3,000, MFM has experienced significant growth both locally and regionally. Partnering with Tyson Food, Inc. and Toyota Tsusho Group, we aim to be a leading global halal food enterprise while pursuing sustainable development goals.

Building the workforce of the future... today. We invite you to join our team!

Job Description

Responsible to manage marketing communications and brand building initiatives to support the overall success in achieving company goals for both flour and poultry.

To manage marketing communication and brand building initiatives to support the overall success in achieving company goals for both flour and poultry.
To plan, to propose and to manage digital marketing strategies and platforms to support the overall sales of products to meet company targets.
To build consistent brand message to distributors/wholesalers and consumers (customers engagement and intimacy).
To activate and manage overall brand image and brand equity for flour and poultry businesses.
To have firsthand primary data for us to study competitors’ analysis and come out with pro and re-active plans to be implemented with speed and sense of urgency.
To ensure our production and supply chain teams to meet or exceed overall customers’ requirements through close intimacy and engagement.
To come out with weekly/fortnightly and monthly newsletter to keep all our internal and external stakeholders abreast with MFM progress/NPDs and not in silo.
To have the mindset of continuous improvement on effectiveness of marketing as a brain/bone/nerve to support sales team.
To assist GM and liaise with sales/channel and distributors sales team on building sales funnel, by-pass to IKAM and LKAM accounts so that MFM hold and have engagement with the cream accounts.
To perform any other task and assignments as directed by the Management from time to time.

Qualifications

Bachelor’s Degree in Marketing Management or equivalent
7 – 8 years of working experience in the related field.

Additional Information

Winner of HR Asia Best Company to Work For in Asia for 7 consecutive years in 2024, 2023, 2022, 2021, 2020, 2019 & 2018
Winner of HR Asia Most Caring Company Award for 6 consecutive years in 2024, 2023, 2022, 2021, 2020 & 2019
Winner of HR Asia Diversity, Equity & Inclusion Award for 2 consecutive years in 2024 & 2023
Winner of HR Asia Sustainable Workplace Award in 2024
Winner of HR Asia Happiest Workplace Award in 2024

Top Skills

Brand Management

Customer Engagement

Data Analysis

Digital Marketing Strategies

Marketing Communication

Sales Strategy

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The Company

Federal Territory of Kuala Lumpur

317 Employees

On-site Workplace

Year Founded: 1961

What We Do

Established in 1961, Malayan Flour Mills Berhad (MFM) is the pioneer in the flour milling industry in Malaysia. MFM has grown to become the leading flour miller in Malaysia with regional presence in Vietnam and Indonesia. Over the years, we have expanded into poultry integration, aquaculture, and raw material trading. In FY21, the group revenue was RM2.43 billion. MFM is one of the major poultry integrators in poultry feeds, breeding, farming with a state-of-the-art processing facility across the poultry value chain. Designed to meet the domestic and international markets, the advanced facility will process up to 300,000 birds per day. With our asset of 3,000 people, we have transformed and grown in Malaysia and regionally. Synergising with our workforce, we embrace Artificial Intelligence, Big Data, Internet of Things (IoT) in our day-to-day business. Through our partnership with Tyson Food, Inc. and Toyota Tsusho Group, we aspire to be a leading global halal food enterprise while achieving sustainable development goals. Building the workforce of the future…Today. We invite you to be part of our team! Visit https://www.mfm.com.my/careers/ or apply via the Jobs tab in Linkedin.