Communications Associate Manager, Carousell Group

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

Job Description

As an Associate Manager for Communications, you will play a critical role in creating and supporting the conceptualisation and execution of Carousell Group’s Consumer PR campaigns for the Carousell brand as well as advising and supporting our Group’s family of brands’ consumer PR efforts. You will be responsible for developing and executing communication strategies that drive engagement and build trust with our key stakeholders, including the media, users, and employees. With your expertise in communication and media relations, you will have the opportunity to shape the communication strategies for the Group and make a significant impact on our success. Join our team and be a part of an exciting journey to drive growth and build a strong corporate reputation for our company.

In this role, you will be 

• Identifying and implementing consumer PR strategies for Carousell in our key 6 markets
• Advising and supporting implementation of consumer PR strategies for other Group brands’ (e.g. Mudah, REFASH) efforts in any of our key 7 markets
• Acting as a primary point of contact for media queries, including responding to inquiries, coordinating interviews, and managing media relationships
• Monitoring and analysing media coverage to identify emerging trends, potential risks, and opportunities for the company.
• Drafting and distributing press releases, media alerts, and other communication materials to targeted media outlets.
• Collaborating with cross-functional teams to ensure consistency of messaging across all communication channels.
• Managing day-to-day incidents and crisis communications in partnership with the Comms team and senior leaders
• Track and report on key performance indicators to evaluate the effectiveness of communication strategies
• Stay up-to-date with industry trends, emerging communication technologies, and best practices to continuously improve the effectiveness of communication efforts
• Providing support for special projects and events as needed

Qualifications

Requirements 

• Bachelor's degree in communication, journalism, public relations, or related field.
• 3 to 6 years of experience in corporate communication, public relations, or media relations.
• Demonstrated expertise in managing media relationships, crisis communications, and developing communication strategies.
• Excellent written and verbal communication skills in English and Chinese, with the ability to communicate complex information clearly and concisely. Bonus for the ability to communicate in traditional Chinese and/or Cantonese
• Strong interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Strong attention to detail and ability to deliver high-quality work under tight deadlines.
• Experience working in a global, matrixed organisation is a plus.
• Has prior experience in one or more of these markets: Malaysia, Singapore, Hong Kong, Taiwan, Philippines, Indonesia.
• Ability to work independently in hybrid/remote settings with a regional team
• Proficiency in G-Suite, media monitoring tools and basic data analysis

Additional Information

• Open to consider candidate that work remotely outside of Klang Valley, yet to still based in Malaysia 

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement. 

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.