Please note: Your application will only be considered if you meet at least 70% of the relevant skills outlined in the job description below.
Description: Brand Manager – Marketing
We are looking for a dynamic and Creative - Brand Manager to lead and enhance the visibility of a portfolio of fashion brands through strategic online and offline initiatives.
The role involves collaborating across teams to drive impactful campaigns, strengthen emerging brands, and ensure consistent brand growth.
Key Responsibilities -
- Develop innovative communication strategies informed by market research, consumer insights, and business goals.
- Partner with brand teams to devise marketing solutions for business challenges, while managing agency collaborations to enhance visibility and revenue.
- Lead brand management efforts for a portfolio of 5-6 brands, including planning and executing the annual marketing calendar.
- Design and execute impactful brand campaigns to improve brand metrics and foster customer loyalty.
- Coordinate with internal and external stakeholders to create and deploy content across various channels.
- Execute multi-channel marketing campaigns (online and offline) to enhance brand awareness and saliency.
- Analyze and understand customer segments to tailor marketing communication effectively.
- Manage creative and production workflows for campaign assets
Qualifications & Experience -
- 4-5 years of experience in brand management, including communication strategy and execution.
- Education: Full-time Graduation/Post-Graduation from a premier institute.
- Proven expertise in digital, social media, and content marketing.
- Prior experience in fashion or lifestyle industries is highly desirable.
- Hands-on experience with campaigns, ad shoots, and production processes.
- A creative mindset with a strong ability to generate ideas that drive brand recognition and engagement.
- Strong cross-functional collaboration skills to manage agencies and internal teams effectively.
- Exceptional verbal and written communication skills.
- Highly self-motivated, eager to learn, and results-oriented with a positive attitude.
If you’re passionate about building brands and thrive in a fast-paced, creative environment, we’d love to hear from you!
What We Do
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. We create solutions that disrupt the ordinary and help make the world a happier, more fashionable place. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take this journey with us. Our Culture As self-driven, motivated individuals who believe in taking ownership instead of being handed responsibility, we are a curiously non-hierarchical team who believe in working as a whole to take the Organization forward. Firm believers of meritocracy, we encourage you to take on tasks and readily empower you with the right tools, space, and opportunities. In essence, work at Myntra is challenging but fun - we believe in equal opportunity, encourage intellectual curiosity and empower you to be the change. If you’re just as passionate about fashion and would love a workplace that is purely result-driven, Myntra is the place for you! Check out open jobs on https://boards.greenhouse.io/myntra
