Assistant Marketing Manager - Analyst Relations & Brand Communications

Job Title: Assistant Marketing Manager - Analyst Relations & Brand CommunicationsAbout Sigmoid

Sigmoid combines data engineering and AI consulting to help enterprises gain a competitive edge through data-driven decision-making. Some of the world's largest data producers partner with Sigmoid to solve complex business problems. Sigmoid’s data professionals excel in data engineering, cloud, machine learning, generative AI, and DataOps. Learn more at www.sigmoid.com.

Job Summary

At Sigmoid, we are looking for an Assistant Marketing Manager – Analyst Relations & Brand Communications to drive meaningful engagements with analysts to position us as a thought leader in the data engineering and AI services landscape. You will work closely with delivery and leadership teams to ensure analysts have a comprehensive understanding of our offerings, differentiators, and market impact. You will also contribute to our overall brand development by overseeing the pursuit of industry recognitions, building external visibility through strategic media engagements, refining marketing materials and audience insights to amplify Sigmoid’s value proposition.

If you have a knack for storytelling, and excel at building influential relationships, this role offers a unique opportunity to shape how Sigmoid’s innovations are communicated to the broader industry.

Key Responsibilities:

• Analyst Engagements: Foster meaningful dialogues with industry analysts by crafting personalized narratives that align Sigmoid’s capabilities with each analyst's worldview, enabling rich exchanges about the evolving data engineering and AI landscape. 
• Strategic Positioning: Identify and nominate Sigmoid for prestigious industry awards, leading all preparation and submission efforts to drive visibility and recognition. 
• Media coverage: Establish and maintain relationships with media outlets to secure press coverage, mentions, and feature stories that enhance Sigmoid’s brand reputation.
• Briefings and Inquiries: Organize and manage briefings, analyst inquiries, and advisory sessions to highlight Sigmoid’s capabilities, case studies, and market successes.
• Competitive Insights: Leverage analyst research to gather competitive intelligence and market insights, providing actionable recommendations to internal teams.
• Performance Measurement: Track and analyze the effectiveness of analyst relations activities, including engagement metrics and influence on business outcomes.

Qualifications:

• Experience:
• 3–7 years of experience in marketing  with a minimum of 2 years of experience in managing analyst relations.
• Experience of working in an IT Services or a SaaS company, data analytics services provider, or a technology company is essential.
• Skills:
• Relationship Builder: Skilled at cultivating genuine connections rooted in mutual learning and a shared passion for advancing industry knowledge.
• Program Management: Strong skills in orchestrating analyst briefings, inquiry calls, promotion of licensed reports, and ensuring follow-through on learnings.
• Research Excellence: Proven experience in contributing to industry research, delivering valuable insights and impactful customer narratives.

Why Join Us

• Work with a fast-growing leader in data and AI-driven solutions.
• Competitive compensation and benefits.
• Opportunities to collaborate with industry thought leaders and analysts.
• Inclusive, innovative, and collaborative work environment.