Loyalty & CRM Marketing Manager

Posted 25 Days Ago
Be an Early Applicant
Coppell, TX
Senior level
News + Entertainment
The Role
The Loyalty and CRM Marketing Manager will develop targeted campaigns to drive customer retention, manage loyalty programs, and optimize engagement through data-driven strategies.
Summary Generated by Built In

Job Description:

Dave & Buster's is seeking a Loyalty and CRM Marketing Manager to help drive guest retention through targeted offers and CRM initiatives. This role will focus on developing and executing personalized emails, SMS, and push notification campaigns to engage and retain customers, ultimately driving long-term customer loyalty and lifetime value.  The role will also play a role in helping to manage our loyalty program across both Dave & Buster’s and Main Event.

Key Responsibilities:

  • Develop and implement targeted CRM campaigns and guest journeys to drive customer retention, utilizing data to deliver personalized and relevant offers across email, SMS, and push notifications
  • Collaborate with internal teams on content and messaging to ensure messaging is on-brand, compelling, and effective in driving conversions
  • Monitor campaign performance and provide recommendations based on performance
  • Responsible for creating and managing loyalty and non-loyalty brand offers within offer management platforms
  • Partner with internal and external partners to fully optimize platform capabilities to drive enhanced customer engagement
  • Help with in-store acquisition efforts to grow member base
  • Maintain a positive attitude and focus during periods of change, ensuring continuity and alignment with company goals

What You Will Need To Have

  • Bachelor's degree in marketing, communications, or a related field
  • 5+ years related experience in CRM and/or Loyalty marketing
  • Proven experience in managing email marketing, SMS campaigns, and push notifications.
  • Hands on experience building campaigns, including A/B testing and journey creation using Salesforce Marketing Cloud (or similar platform)
  • Knowledge or experience with HTML is a plus
  • Familiarity with current and emerging loyalty and CRM trends
  • Ability to work quickly and juggle multiple tasks
  • Highly motivated with an eagerness to learn
  • Ability to adapt to changing business needs, ensuring flexibility and resilience in executing marketing campaigns
  • Collaborative, team-player with strong organizational skills and attention to detail

WHAT’S IN IT FOR ME?:

Dave & Buster’s is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.

  • Exclusive discounts on food and games at D&B & Main Event.
  • Paid Time Off (PTO) that increases with tenure.
  • 10 Company Holidays (Including your Birthday) & 2 Floating Holidays per year.
  • Medical, dental, vision and voluntary benefits
  • Part Time/Full Time benefits available
  • Sub Benefits:
  • SurgeryPlus, and Telehealth benefits
  • 401k with company match following 6 months of employment.
  • Buster’s Legacy Fund (Support Team Members during difficult Times)
  • Employee Assistance Program (EAP) Offerings.
  • Work out facility on-site.
  • Employee Power Card | Free Video Games.

We work hard, play hard and have FUN!

Salary Range:

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We are an equal opportunity employer and participate in E-Verify in states where required.

Top Skills

HTML
Salesforce Marketing Cloud
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The Company
Boise, , Idaho
11,243 Employees
On-site Workplace
Year Founded: 1982

What We Do

Welcome to Dave & Buster's, the ONLY place to Eat, Drink, Play & Watch Sports®, all under one roof! Here, you can immerse yourself in a world of excitement, from our Million Dollar Midway, packed with the hottest arcade games, to our mouth-watering, chef-crafted creations served in our American restaurant. We're not just a destination; we're an experience you won't find anywhere else. And yes, you want to work here.

Join us and be part of the team that runs the fun. With Main Event Entertainment (Acquired in 2022) by our side, we're amplifying the entertainment experience for our Guests and Team Members alike. Together, we're creating endless possibilities, setting the stage for unforgettable moments and lifelong memories. The fun never stops! Come be a part of something extraordinary.

CAREERS: Apply online today!- https://daveandbusters.wd1.myworkdayjobs.com/Dave_and_Busters_Careers

HISTORY: Read more about our culture - https://www.daveandbusters.com/us/en/about/history

LOCATIONS: Find a store near you - https://www.daveandbusters.com/us/en/about/locations

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