Lifecycle Marketing Manager

SupplyHouse.com, an innovative and industry leading e-commerce company, is looking to add a talented Lifecycle Marketing Manager to our Marketing team! This individual will be responsible for managing and optimizing all customer communication channels, including email, SMS, and direct mail, to enhance customer engagement, retention, and drive revenue growth. The Lifecycle Marketing Manager will work cross-functionally with Marketing, Merchandising, and creative teams to develop and execute data-driven campaigns that deliver personalized, impactful messaging to our customers.

This is a remote-based role within select states in the United States. At this time, we are only able to employ those located in the following states: Arizona, Delaware, Florida, Georgia, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Washington.

A company laptop and other necessary equipment will be provided along with a $250 stipend for your work from home space.

Role Type: Full-Time, Exempt

Location: Remote (Arizona, Delaware, Florida, Georgia, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Washington)

Schedule: Standard business hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. EST. However, there is some flexibility as per our Flex-Time Policy.

Salary: $100,000-115,000 (Annually)

Responsibilities:

• Email Marketing
  • Lead the strategy, execution, and optimization of all email marketing campaigns, including promotional, transactional, and lifecycle emails
  • Segment customer lists based on behavior, preferences, and demographics to deliver personalized and relevant email content
  • Monitor email performance metrics (open rates, click-through rates, conversions) and continuously optimize email campaigns to improve results
  • Collaborate with creative teams to design visually appealing and responsive email templates
  • Ensure email campaigns align with brand voice and customer expectations
• SMS Campaigns
  • Develop a SMS strategy, including identifying and onboarding a SMS platform, and lead the planning and execution of new SMS marketing campaigns to drive customer engagement, product sales, and brand loyalty
  • Develop automated SMS flows such as welcome series, abandoned cart reminders, order confirmations, and promotions
  • Maintain compliance with SMS marketing regulations (e.g., TCPA) and ensure customers are properly opted in/out
  • Analyze SMS performance and optimize for engagement and ROI
• Direct Mail Campaigns
  • Oversee the development, execution, and tracking of direct mail campaigns to support customer acquisition, retention, and product promotion
  • Collaborate with creative and merchandising teams to design compelling direct mail pieces and target the right customer segments
  • Manage the printing, fulfillment, and delivery process, ensuring timely execution and high-quality materials
  • Measure direct mail response rates and continually adjust strategies to maximize effectiveness
• Cross-Channel Integration
  • Create integrated campaigns that leverage email, SMS, and direct mail to build cohesive customer journeys
  • Ensure consistency in messaging, timing, and offers across all channels to provide a seamless customer experience
  • Use customer data and insights to refine targeting, messaging, and personalization strategies across all platforms
• Data Analysis and Reporting
  • Analyze customer behavior, campaign performance, and KPIs to drive data-driven decision-making
  • Provide regular reports on the effectiveness of CRM campaigns and share insights with stakeholders
  • Utilize A/B testing, multivariate testing, and analytics to optimize campaigns continuously

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years of experience in CRM marketing, with a strong focus on email, SMS, and direct mail
• Proven experience with email marketing platforms (e.g., Braze, Mailchimp, or similar) and SMS tools (e.g., Postscript, Attentive, etc.)
• Strong knowledge of direct mail processes, including creative development, list targeting, printing, and fulfillment
• Data-driven with strong analytical skills; experience working with Google Analytics, Excel, and other reporting tools
• Ability to manage multiple projects simultaneously and work effectively under deadlines
• Excellent written and verbal communication skills, with the ability to collaborate across teams
• Knowledge of CRM best practices, customer lifecycle strategies, and industry regulations (e.g., CAN-SPAM, TCPA)
• Experience with A/B testing, customer segmentation, and personalization strategies
• Strong attention to detail and problem-solving abilities

Why work with us:

• We have awesome benefits – We offer 401k with company match, 100% company-paid medical insurance, optional dental and vision add-ons, life insurance, vacation, and sick days.
• We promote a work/life balance – We value your time! We encourage a healthy separation between your professional and personal life with our flex-time work policy and health & wellness initiatives that allow employees to feel refreshed and recharged.
• We support growth – We promote continuous learning and development through our on-the-job trainings, educational workshops, DEI initiatives, internal mobility opportunities, and professional development expense reimbursement program.
• We give back – We live and breathe our core value, generosity, by giving back to our local communities and to the heating, plumbing, and HVAC trades. We host donation drives, encourage our team members to nominate organizations, and donate to support the trades.
• We stay engaged – We maintain our company culture through promoting virtual events and annual in-person events. Look out for our End of Year Celebration, Summer Picnic, Core Values Celebrations, Employee Appreciation Day, optional virtual out-of-office monthly events, and more!
• We listen – We value hearing from our employees. Everyone at SupplyHouse has a voice and we encourage that they use it! We actively elicit feedback through our monthly town halls, regular 1:1 check-ins, and company-wide ideas form, and incorporate suggestions to ensure our team enjoys coming to work every day.

SupplyHouse.com strongly values inclusion and encourages individuals of all backgrounds and experiences to apply for this position.

What our employees are saying:

• “SupplyHouse is a great place to work. We witness GRIT here every day. People are respected, our ideas are always valued and encouraged, and teamwork is also a great quality in employees. Overall, we have amazing people here!" -Yash, IT Team
• "I appreciate that SupplyHouse.com values generosity and giving back to local communities. The company truly listens to its team members to gather feedback on which organizations and efforts we should be supporting. This excites not only myself, but my colleagues and throughout the year, we can look forward to a variety of philanthropic opportunities where we can get involved in helping organizations that matter to us.” -Anna, HR Team

Check us out! https://www.supplyhouse.com/our-company

Applicants must be currently authorized to work in the U.S. on a full-time basis. SupplyHouse.com will not sponsor applicants for work visas.

We are committed to providing a safe and secure work environment for our employees, customers, and partners. As part of this commitment, we conduct thorough background checks on all potential employees as part of our hiring process. Please note that the background check will be conducted in accordance with applicable laws and regulations.

All emails from the SupplyHouse team will only be sent from an @supplyhouse.com email address. Please exercise caution if you receive an email from an alternate domain such as @gmail.com, @hotmail.com, etc.