Lifecycle Marketing Lead

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 150 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

The role

We’re looking for a customer-centric and data-driven Senior CRM Manager to develop new and optimize existing multi-channel campaigns that drive customer activation, engagement and retention. If you want to shape and scale a core strategic area while creating a lot of value for both the business and our customers, read on.

This role is both strategic and operational, requiring the development of a multi-quarter roadmap while ensuring high-quality and timely delivery of day-to-day operations.

You will play a pivotal role in building our global customer communications strategy and significantly increasing customer lifetime value. To achieve this, you will collaborate with our Analytics, Brand, Content, and Tech teams, and be responsible for identifying, exploring, and operating communication strategies across various channels, devices, markets, and customer segments. 

You will:

• Strategic Leadership: Develop a comprehensive lifecycle roadmap and implement growth strategies across existing and new CRM channels to drive incremental CLV and increase retention.
• Team Leadership: Mentor and motivate a team of two Lifecycle Marketing Managers, fostering their growth and aligning their progress with our strategic objectives.
• Delivery Management: Ensure high-quality and timely delivery of projects and campaigns.
• Customer Insights & Segmentation: Utilize customer data and market research to understand customer behavior, preferences, and segments for more targeted marketing efforts.
• Reporting & Analysis: Monitor the effectiveness of global CRM efforts, reporting on project performance, and using data-driven insights to refine CRM strategies and tactics.
• Cross-functional Collaboration: Work with senior stakeholders to align roadmaps, strategies, and plans with the requirements of the customer retention team.

Who you are

• 7+ years of relevant experience in growth marketing, out of which at least 2 in lifecycle  
• Experience with building growth loops, funnel optimization and/or loyalty programs
• Experience with customer engagement platforms including email, push, in app marketing, and SMS.
• Examples of managing and delivering technically and operationally complex projects with high attention to detail
• Examples of adapting priorities and goals to learnings, blockers, company strategy changes and/or resourcing changes.
• Self-motivation to get things done
• The possibility to relocate or are already based in Berlin. We operate on a hybrid work model and value in person interaction in our office 3+ days per week

How we set you up for success:

• Invest in your development with an annual personal growth budget
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Save on transportation costs with discounted public transportation tickets
• Support your loved ones with generous maternity and paternity leave policies

And more...

We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via [email protected].

We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application. 

Important notice: Protect yourself from recruitment scams

We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to [email protected]. Stay vigilant and protect yourself from recruitment scams.

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