Lead Digital Marketing Technology Developer

Posted 8 Days Ago
Be an Early Applicant
Walnut Creek, CA
132K-245K Annually
Expert/Leader
Consumer Web • eCommerce
The Role
The Lead Digital Marketing Technology Developer will be responsible for developing and maintaining marketing technology stack, API integrations, data pipelines, event-driven architecture, and server-side tracking. The role involves collaboration with marketing and engineering teams, providing technical leadership, and ensuring best practices in MarTech development.
Summary Generated by Built In

Why Work For Us?

  • Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
  • 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
  • Benefits – Medical, Dental, Vision, wellness program and more!
  • Paid Holidays
  • Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
  • Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program

.

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

AAA seeks a highly skilled and motivated Lead MarTech Delivery Engineer to join our growing Marketing team. This is a unique opportunity to play a key role in building and scaling our marketing technology stack. You will be responsible for implementing and maintaining a wide range of marketing technologies, focusing on data engineering, event-driven architecture, and server-side tracking.
MarTech Delivery Lead Developer  - (REMOTE) Must Live in AZ, AK, CA, UT, NV, MT, WY

Work-from-home opportunity - Candidates must be located in Northern California, Nevada, Utah, Arizona, Montana, Wyoming or Alaska.
 

Responsibilities:

  • Develop and maintain API integrations: Build and maintain integrations between various marketing platforms and our backend systems using Go. This includes APIs for CRMs, marketing automation platforms, analytics tools, and other marketing technologies.
  • Manage data pipelines: Design, build, and maintain robust data pipelines to extract, transform, and load data from various marketing platforms into our data warehouse (PostgreSQL).
  • Implement event-driven architecture: Design and implement event-driven systems using GCP Pub/Sub and NATS to enable real-time data processing and communication between marketing systems.
  • Develop and maintain server-side tracking: Implement and maintain server-side tracking infrastructure to capture customer interactions, enable accurate first-party attribution, and enhance data privacy.
  • Build and manage CDP integrations: Develop and maintain integrations with our Customer Data Platform (Tealium) to leverage AudienceStream, EventStream, AudienceDB, and Moments API for audience segmentation, personalization, and campaign activation.
  • Collaborate with stakeholders: Work closely with marketing, analytics, and engineering teams to gather requirements, define solutions, and deliver impactful results.
  • Contribute to agile development: Participate actively in sprint planning, daily stand-ups, and retrospectives, using Jira for task management and progress tracking.
  • Provide technical leadership: Lead the development team, offering guidance and mentorship while establishing and upholding best practices for MarTech development and implementation.

Qualifications:

Required:

  • Strong programming skills in Go
  • Experience with data engineering and ETL processes
  • Proficiency in SQL and relational databases (PostgreSQL)
  • Hands-on experience with GCP (Pub/Sub, Google Kubernetes Engine, etc.)
  • Deep understanding of event-driven architecture, specifically with NATS
  • Experience with server-side tracking and first-party attribution
  • Expertise in Tealium AudienceStream, EventStream, AudienceDB, and Moments API
  • Experience working in an agile development environment using Jira
  • Excellent communication and collaboration skills

Preferred:

  • Knowledge of Salesforce Data Cloud
  • Experience with other marketing automation platforms

Education & Experience/Licenses & Certification

  • Bachelor's degree in related area or an equivalent combination of education and experience.
  • 10+ years Minimum experience architecting web solutions
  • 5+ years training and mentoring a team of developers, preferably in an agile environment

Work Environment/Physical Requirements
Works in an office environment sitting at a desk, table or computer workstation for extended periods of time. May travel by car, plane or other form of transportation to attend business meetings or conferences. Approximately 50-80 percent of the time spent on the job involves the use of a personal computer.

#OLG_RX

#LI-OH1

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $131,860.00 - Mid: $188,370.00- Max: $244,882.00

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Top Skills

Go
SQL
The Company
Walnut Creek, CA
1,886 Employees
On-site Workplace
Year Founded: 1900

What We Do

AAA. Always here for our Members, communities, and you.

Welcome to AAA Northern California, Nevada & Utah. For well over a century, we’ve continued our long-standing commitment to diligently serve our Members and communities. We have achieved this, and our exemplary reputation, by delivering our wide range of services that span from the roadside assistance we’re famous for; to automobile, homeowners, life and other personal lines of insurance; as well as travel services; and discounts that allow our Members to enjoy life both on and off the road.

Beyond the top services we offer, there is still so much more to AAA. We also lead the way in the advocacy for alternative fuels and vehicles, encourage our employees to take advantage of the ability to volunteer their time to deserving organizations and causes in our communities, and offer an array of community focused programs such as car seat installation, teen safe driving, approved auto repair, and AAA battery round-up.

Naturally, our leadership and excellence means finding the right individuals driven to continue and support the AAA commitment to serving our Members. We’re always looking for passionate people just like you to bring your unique perspectives and ideas to strengthen our team. Joining AAA means the opportunity to be yourself while building a successful career. You’ll also be able to take comfort in knowing that you’ll be covered by some of the best and competitive benefits in the industry

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