Berlin Brands Group (BBG) has been designing, producing, and selling products in the areas of kitchen appliances, garden & living, sports and consumer electronics since 2005 and is now one of Europe’s largest digital companies including over 700 employees around the globe. We love brands and products!
The CRM Lead, who reports directly to our CMO, leads an internal CRM manager as well as an external CRM agency and ensures that data collection on customer insights related to CRM programs follows best practices for the company.
What you will do:
- Drive data-driven decision-making, formulate CRM strategies, and develop the CRM roadmap
- Collaborate with cross-functional teams, including ProTech, and the vendor for seamless CRM program support
- Lead an internal CRM manager and external agency as well as the formulation of CRM strategies, programs and campaigns and ensure that they stay aligned with the business’s overall objectives
- Manage CRM budget allocations and develop, review, and implement the annual CRM roadmap with revenue projections
- Monitor and evaluate CRM campaigns, measure ROI, and conduct consumer experience research, consumer segmentation, and consumer roadmap analyses for continuous improvement
- Identify emerging opportunities for competitive advantage in consumer acquisition and retention strategies in our markets
What we are looking for:
- Several years of CRM lead experience focusing on CRM strategies and implementation
- Proficiency in CRM tools (Emarsys, Bloomreach, Braze, etc.) and analytical systems
- Extensive background in direct and digital marketing within a similar industry (B2C E-Commerce)
- Strong expertise in customer acquisition, re-engagement, and retention strategies
- Effective communication skills and a clear understanding of CRM campaign lifecycles
- Interest and ability to derive insights from data analyses for ongoing process improvement
- Basic knowledge of databases and associated reporting tools
- Fluency in English, German is a plus
What we offer:
- Teambuildings – Meet your colleagues in informal setting like Family day and let yourself loose during our Christmas and Summer parties. One thing we can assure you of is that in BBG we know how to party
- Coffee bar – Help yourself to sweets and fresh fruit, sparkling water, tea or coffee to the heart’s content
- Employee discounts – Save 30% on anything from our brands (like Klarstein or Capital Sports). Kitchen appliances, top-notch sound systems, garden furniture ... you will surely choose something from 2500 products we have on offer
- Multisport card – Free access to hundreds of sport centres, wellness centres, gyms or classes (yoga, dance, etc.) all around the country. Almost completely paid for by us
- Bonuses for special occasions – We realize, that work is only a part of your life, and will support you on your personal journey as well. And thus, will give you a special bonus on occasions
- Sick days – On top of an annual leave, you have a few paid sick days you can use to recover
- Slovnaft BAjk – If you want to commute by bicycle, we will chip in on your Slovnaft BAjk subscription (bike sharing in Bratislava)
- A wide range of courses – Increase your professional expertise, get hang of people skills or anything else that will help your professional (and personal) life. Courses, books or online library is on your fingertips
- English/German/Slovak lessons – Learn new language or step up your game on one of the professional courses. You can join a lessons with a professional lector online from anywhere
- We offer also place you can leave your bike and after that you can chill in our chill zone, or just took a massage from our massage chair
Who we are:
BBG creates, builds and scales consumer brands globally. Within the last 17 years we have created and built own e-commerce brands including our largest and best-known brands Klarstein, auna and blumfeldt. Our passion for good products is reflected by over 5000 items we bring to our customers in 27 countries via the D2C (Direct-to-Consumer) model. Our headquarter is in Berlin, however our employees work in a total of 6 locations around the globe – in Europa, USA, and Asia.
We plan to grow even further and reinvest in world-class logistics and fulfilment, innovative digital marketing, e-commerce, marketplace development and other sales channels. To fuel this growth, we are looking for talented and highly motivated colleagues like you to join us in shaping the DNA of BBG.
JOIN THE GANG!
Become a member of one of Europe's leading ecommerce companies and fill out the online application below. Mária Kubíková our Talent Acquisition Manager is looking forward to your application!
Berlin Brands Group, a.s.
Grosslingova 6-8
81109 Bratislava, Slovakia
[email protected]
What We Do
Berlin Brands Group (BBG) creates, builds, buys and scales consumer brands globally since 2005. We distribute more than 4,800 products to consumers in 28 countries worldwide. In 2021, we have achieved the unicorn level making us one of Europe’s largest digital companies. Our products are sold across more than 100 channels including direct to consumer e-commerce, online marketplaces and wholesale. Our passion lies in kitchen appliances, garden & living, sports and HiFi. Our largest and best-known brands are Klarstein, auna, blumfeldt and Capital Sports. These are just a few examples within our portfolio of over 56 consumer product brands that is rapidly expanding as we welcome new brands to the group. BBG is now over 1,000 employees strong, working in locations spanning the globe – from Europe, UK, USA, to Asia. Our global headquarters are in Berlin, Germany and we are now rapidly expanding our business. To fuel this growth, we are looking for talented and motivated colleagues like you to join us in shaping the DNA of BBG. OUR BRANDS Klarstein - https://www.klarstein.de/ Capital Sports - https://www.capitalsports.de/ auna - https://www.auna.de/ blumfeldt - https://www.blumfeldt.de/ Numan - https://www.numanaudio.com
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