Lead Content Marketing Manager

About the opportunity

The Lead Content Marketing Manger will play a pivotal role in Figment’s marketing strategy, focusing on creating and managing high-quality, thought-provoking content that establishes Figment as a thought leader in the blockchain and staking ecosystem. This role requires expertise in crypto, staking, and blockchain protocols, coupled with an understanding of traditional finance. You will manage collaborative research initiatives, oversee co-sponsored reports, and craft content tailored for an audience of asset managers, regulatory lawyers, and government officials.

How you will make an impact:

Content Strategy and Development

• Develop and execute a content strategy aligned with Figment’s brand and marketing goals.

• Produce longform content, including white papers, thought leadership articles, and research reports, that explain the benefits of staking and protocols in institutional finance.

• Craft narratives that effectively communicate complex crypto concepts to non-crypto-native audiences in finance and regulation.

Research and Co-Sponsored Reports

• Manage partnerships for co-sponsored research reports with traditional finance entities and other stakeholders.

• Collaborate with internal and external research teams to produce high-quality, data-driven insights on staking and blockchain protocols.

• Ensure research outputs align with Figment’s messaging and resonate with target audiences.

Stakeholder Engagement

• Work closely with internal teams, including product, sales, and marketing, to ensure content aligns with Figment’s business objectives.

• Engage with external stakeholders, including regulatory bodies, asset managers, and industry associations, to gather insights and refine content.

Content Optimization and Analytics

• Track and analyze the performance of content initiatives, using insights to refine and improve strategy.

• Stay abreast of industry trends and developments in both traditional finance and blockchain to keep content relevant and impactful.

Who you are:

Experience

• 8+ years of experience in content creation, marketing, or communications, with a focus on blockchain, staking, or traditional finance.

• Proven track record of producing high-quality research reports, white papers, and thought leadership content.

• Experience managing co-sponsored content initiatives or partnerships.

Skills

• Exceptional writing, editing, and storytelling skills.

• Ability to distill complex technical concepts into clear, engaging, and authoritative content for non-technical audiences.

• Strong project management skills with the ability to juggle multiple priorities and deadlines.

• Expertise in engaging traditional finance audiences, including asset managers, regulatory lawyers, and government officials.

Knowledge

• Deep understanding of blockchain technology, staking, and crypto protocols.

• Familiarity with the regulatory and compliance landscape impacting blockchain and crypto.

• Insights into the challenges and opportunities for traditional finance entering the crypto space.

Education

• Bachelor’s degree in Marketing, Communications, Finance, or a related field (Master’s degree preferred).

Teams you’ll collaborate with most often

In addition to collaborating with other Marketing team members, this role will collaborate most often with our Legal and Protocol teams, and our CEO.

Why you might be excited about us

At Figment, we offer an exciting range of competitive benefits designed to support and empower every member of our team:

• 100% remote-first environment. Our flagship office is in Toronto, Canada. We also have additional co-working spaces in New York, Montreal, London, and Singapore. That means if you want to do your things in the office (if you’re near one), at home, or a bit of both, it’s up to you.
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days.
• Extended company-paid health benefits that kick in day one.
• Best in class parental leave and flexible arrangements.
• A home office stipend to create a space that you enjoy working in.
• Monthly Wifi reimbursement.
• A yearly Learning & Development budget.
• 401K (US) or RRSP match (Canada).
• Stock Options in the company.
• A competitive bonus (based on company performance) that is distributed bi-annually - we believe that the company’s success should be shared with our employees often
  • For roles listed within the Sales Department, there is instead a competitive commissions structure which will be outlined during your first interview with Figment
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!

Other reasons you may love working at Figment

• We are a team of under 200 members, which allows for an impactful contribution from day one.
• We place a strong focus on personal career development to shape a role that fits your goals and interests. Your satisfaction and well-being matter to us, and we’re here to support your ongoing growth.
• Our culture is one of honesty, professionalism and risk taking in a high-growth environment.
• Our team members themselves recommend working at Figment - with an eNPS score of 54 (which is ranked as ‘great’!).
• We are also extremely proud of ranking as one of the top Web3 employers by Talent Titans.

Compensation

One of Figment’s core principles is “Making the Invisible Visible” - ensuring transparency and information sharing in all communication. Figment is committed to transparency regarding pay, benefits, and other compensation types for all internal roles as well as all roles being hired for.

Base Salary: The CAD base salary range for this position is CAD $160,000 - $185,000. The US base salary range for this position is USD $160,000 - $185,000. This range reflects base salary only, and does not include additional compensation or benefits. For candidates in other countries, the pay range will be disclosed upon your first interview with Figment (being a globally remote company, the list of salary ranges would simply be too long to note here!). The range displayed reflects the minimum and maximum range for a new hire across all Canada or the US. A candidate’s specific pay within the range will be determined by various factors including job-related skills, relevant education, and training.

Interview process

At Figment, we try to go above and beyond in making sure that you have the best possible experience interviewing with us. We strive for a smooth, organized, and informative process.

• During your first Recruiter Call, you will be provided with more information about Figment, the position and what to expect for the rest of the interview process. Please be prepared to discuss why you are interested in joining Figment and what excites you about the position and company.
• As we go through the process, we work to make sure that you hear back from us in a timely fashion. If we decide at any point that we’re unfortunately not moving forward, we will give you feedback on why it was not a fit.
• We aim for the entire process to take around 2-3 weeks from initial screen to offer. There can be exceptions on either side of the bell curve here, but as a rule, that’s the time-frame you can expect.