At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Our Values
If this sounds like you, you’ll fit right in.
Who You Are
Justworks is seeking a Director, Demand Generation to establish and lead a high-impact demand generation function at Justworks. This leader will be directly responsible for driving marketing-sourced and marketing-influenced pipeline through integrated campaigns with Sales and Partnerships. This role will manage teams focused on Demand Campaigns, Field Marketing, and ABM.
The ideal candidate has deep expertise in SMB demand generation, thrives in data-driven environments, and understands how to orchestrate high-impact campaigns that seamlessly integrate sales and marketing efforts. This leader will play a pivotal role in our go-to-market transformation by leveraging AI and buyer signals to automate engagement and create personalized prospect experiences at scale.
Your Success ProfileWhat You Will Work On
Pipeline Generation & Revenue Impact
- Own a KR for marketing-sourced and influenced pipeline contribution, working closely with Sales on scalable revenue-driving initiatives targeting prospects and partners.
- Drive end-to-end demand generation campaigns, from strategy to execution and measurement, ensuring alignment with pipeline and revenue goals.
- Build a demand generation program to accelerate the growth of Justworks Partner ecosystem.
Account-Based Marketing & Sales Alignment
- Develop and execute a multi-tier account-based go-to-market strategy in partnership with sales, using buyer intent signals, firmographics, and engagement data to prioritize high-value accounts.
- Partner closely with Product Marketing and Sales Leadership to define ICP, account segmentation, and personalized engagement strategies.
- Align marketing and sales cadences, ensuring seamless follow-ups and personalized outreach at scale.
- Leverage AI, automation, and real-time buyer signals to personalize engagement, trigger automated workflows, and optimize pipeline velocity.
Field Marketing & Demand Events
- Lead Field Marketing strategy to drive pipeline acceleration and prospect engagement, partnering with an Events team for activations.
- Develop in-person and virtual event strategies to enhance brand presence, nurture prospects, and influence pipeline growth.
- Oversee event sponsorships, trade shows, roadshows, and regional marketing efforts and align them with the demand generation campaign strategy.
Demand Gen Campaigns
- Oversee lead acquisition programs, including lead buying, content syndication, and event sponsorships, to drive high-intent prospect engagement as part of integrated go-to-market efforts with sales and partnerships.
- Develop and execute third-party content distribution strategies to reach target SMB prospects through relevant industry channels.
- Ensure alignment between external sponsorship efforts and owned marketing channels to maximize conversion.
How You Will Do Your Work
All Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- 10+ years of experience in B2B SaaS demand generation, with a track record of driving marketing-sourced pipeline at companies with $200M+ ARR.
- Deep expertise in ABM, field marketing, integrated campaigns, and demand sponsorships (lead buying, event sponsorships, content syndication, etc.).
- Demonstrated success working with Sales and Partnerships teams to building strong relationships and driving pipeline together.
- Experience in SMB demand generation (sub-100 employee segment), with a strong understanding of the buying behaviors of small businesses.
- Strong knowledge of AI-driven personalization, buyer intent signals, and marketing automation.
- Ability to build and scale full-funnel demand gen programs that drive revenue impact.
- Proficiency in MarTech tools (Salesforce, Marketo/HubSpot, 6sense, Demandbase, Drift, etc.).
- Strong collaboration skills, particularly with Sales, Marketing Ops, and RevOps teams.
- Analytical mindset with a data-driven approach to optimization and experimentation.
- Experience leading partner marketing or strategic alliances.
- Exposure to product-led growth (PLG) models and how demand gen integrates with them.
The base wage range for this position based in our New York City Office is targeted at $198,000.00 to $237,600.00 per year.
#LI-Hybrid #LI-KK1
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [email protected]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
Our DEIB Report and Our DEI Commitment
Top Skills
What the Team is Saying
What We Do
Justworks is a cloud-based software platform that takes the busyness out of growing a business and alleviates the unknown. We've combined a simple platform and exceptional 24/7 customer service to help entrepreneurs and businesses grow with confidence by giving them access to corporate-level benefits, automated payroll, HR tools, and compliance support— all in one place.
Why Work With Us
We're building a world in which starting, running, and joining a growing business is an accessible option for all. If you want to work in an entrepreneurial environment, build something meaningful, and have fun while doing it, join us.
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Justworks Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Hybrid roles are based in NYC, Mexico City, London, Tampa, or Toronto, and some roles are fully remote.
