Integrated Marketing Lead - SMB

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
Are you a demand gen marketer with a keen eye for data and analytics? A storyteller who seeks to know their audiences and build compelling programs that drive action? We're looking for a SMB Campaign Marketing Lead who understands the unique combination of precise audience segmentation, relevant messaging, strategic media planning, experimental design and overall customer journey, while rooted in driving ROI and scalable outcomes. In this role, you'll own the inbound customer journey for SMB prospects for North America, responsible for generating pipeline. You'll work closely with Content, Product Marketing, Creative, Demand Gen, Lifecycle, and Web teams to ensure flawless execution of demand gen campaigns across multiple channels. You will report directly to the Sr. Director of Integrated Marketing, SMB.
How You'll Make a Difference:

• Ideate, design, and execute the SMB inbound marketing customer journey across all channels
• Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels
• Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads
• Optimize end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged
• Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Self-Serve Growth, Web, and SEO
• In conjunction with Marketing Ops, build out the lead scoring model for SMB leads to ensure conversion of MQLs
• Define and build measurement plan with Analytics team ensuring understanding of success drivers and growth levers by country, audience, channel and tactic
• Gather and analyze campaign performance, including reporting learnings of key findings and best practices
• Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers
• Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritization across multiple stakeholders
• Performs other related duties as assigned.

Who You Are:

• 8+ years of experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing
• 5+ years working in B2B marketing capacity
• Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
• Experience managing a budget of $20M+ in media spend
• Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams
• Ability to self-serve in a limited resource environment and comfortable copywriting, ideating general design, and landing page buildout
• Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models, Google Analytics and Salesforce preferred
• Excellent organizational, time management and collaborative skills with ability to project manage across multiple teams with confidence and expertise
• Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.
Base Pay Range For US Locations:
$121,600 - $182,400 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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