Integrated Director of Marketing - Nashville

Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

A Brief Overview

The Director Marketing is responsible for overseeing and developing marketing strategies, and participates in sales processes. This position is responsible for creating both Business to Business (B2B) and Business to Consumer (B2C) marketing strategies across all channels in order to tell the brand story, promote the technology and services, generate leads, earn new business, and nurture B2B client relationships. The incumbent will build teams to execute successful marketing strategies and sales processes, identify technology needs, and be responsible for budgets and forecasting.

What you will do

• Develop and execute marketing strategies, to include brand story, content and communication, strategies for both new and existing clients, sales and marketing collateral, and increase brand recognition.
• Develop Sales process and execute sales strategy to include: long and short term goals, business development, strategies to close business, integrating CRM into process, creating sales and marketing funnel, and partnering with Product Management.
• Oversee customer relations management and engagement process. Develop relationships with key customers to increase engagement throughout the process, communicate trends and developments with leadership.
• Participate in overall budget planning process: creation and adherence across all departments. Responsible for Marketing budget expenses throughout the year.
• Manage, upgrade and design the sales and marketing team structure, including staff and infrastructure internally.
• Create the culture needed for high performing marketing and sales teams including incentive plans for team and interdepartmental collaboration.

Education Qualifications

• BA/BS Degree (4-year) (Advanced Degree Preferred) In Business, Marketing, or related area

Experience Qualifications

• 6-8 years Of related work experience in sales or marketing
• 4-6 years In a management role
• Experience building brand new teams and processes
• Experience in creating and executing both B2B and B2C marketing strategies
• Experience in creating and executing successful strategies in digital, experiential, and traditional marketing channels
• Experience in the music, events, or festival industry in preferred
• Experience in ticketing or software sales and marketing is preferred

Skills and Abilities

• Strong proficiency of Microsoft Office Suite (Outlook, Excel, Word, PowerPoint); and ability to learn required business systems
• Proven success in high value, consultative sales with Executive and C-Suite decision makers
• Team player with the overall success of the company and employees in mind

Qualifications (ALL)

• BA/BS Degree (4-year) (Advanced Degree Preferred) In Business, Marketing, or related area
• 6-8 years Of related work experience in sales or marketing
• 4-6 years In a management role
• Experience building brand new teams and processes
• Experience in creating and executing both B2B and B2C marketing strategies
• Experience in creating and executing successful strategies in digital, experiential, and traditional marketing channels
• Experience in the music, events, or festival industry in preferred
• Experience in ticketing or software sales and marketing is preferred
• Strong proficiency of Microsoft Office Suite (Outlook, Excel, Word, PowerPoint); and ability to learn required business systems
• Proven success in high value, consultative sales with Executive and C-Suite decision makers
• Team player with the overall success of the company and employees in mind

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.