Influencer Marketing Manager

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Let’s make.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

Cricut is looking for an influencer marketing manager to lead its thriving social media partnership program. This person will be responsible for leading a team of influencer marketing professionals, as well as developing program, channel, and campaign strategies across Instagram, TikTok, and YouTube. This person should be comfortable with reporting program results to executives and global stakeholders, staying up-to-date on trends and changes in the influencer marketing industry, and possess strong leadership skills.

Qualifications

This role is located in South Jordan, UT, and requires three days a week in the office. No exceptions.

The right person for this role should have:

• 5-7 years of influencer marketing experience; 3+ years of direct managerial experience
• Experience managing macro influencer partnerships (1 million + followers)
• Experience managing a high volume of creator relationships simultaneously
• Strong relationships with key talent management agencies
• A strong POV on measurement for influencer programs
• Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload
• Ability to collaborate with and influence diverse groups, including cross-functional peers and company leadership
• Experience working with social media tools, MS Office, Canva, Airtable, and Google Suite
• Degree in communications or marketing

BONUS:

• Experience with industry and/or networking groups such as Women in Influencer Marketing
• Influencer marketing agency experience

Additional Information

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.