Influencer Manager (Organic)

Company Description

Techland is one of the biggest and best-known Polish game developers with studios in Wroclaw and Warsaw. For over 30 years, we've carried a tradition of providing gamers with unforgettable experiences. We're an international team of over 550 highly-skilled professionals driven by a passion for gaming, always striving for the best quality. 

We’re fueled by the support of our global community built on the foundation of successful AAA franchises such as Call of Juarez, Dead Island, or Dying Light. The gamers' trust in our games has resulted in our newest project, Dying Light 2 Stay Human, selling more than 5 million copies across all platforms within the first month after release. 

On top of continuously growing the world of Dying Light through a robust post-launch support plan for Dying Light 2 Stay Human, we're also working on an unannounced AAA Open World Action RPG set in a brand new fantasy universe; our biggest project to date. 

Techland's mission strictly determines every aspect of our work: we want to create unforgettable experiences.

Job Description

We are seeking an experienced Organic Influencer Relations Manager to join our team and lead our earned media efforts with content creators and influencers across various gaming and social media platforms. This role will focus on building and maintaining organic relationships with content creators, influencers and opinion leaders to increase organic coverage and visibility for our products, particularly the Dying Light franchise.

The team you are joining:

The Organic Influencer Relations Manager reports to the Global PR Lead and collaborates closely with a paid influencer manager and with members from different paid marketing, social media and community teams. 

Your daily tasks:

• Develop and execute organic influencer strategies to expand visibility of our products among gaming, entertainment, and lifestyle audiences

• Build and maintain relationships with content creators, from up-and-coming to established influencers

• Lead the Techland Creator Program and other creator-focused programs and serve as the the company’s primary point of contact for influencers, opinion leaders and their representatives

• Create and implement creative campaigns and pitches to secure meaningful coverage and content opportunities

• Organize and secure reviews/previews for our products in partnership with the Public Relations team

• Manage and grow the community of creators interested in covering our products

• Attend industry events and leverage networking opportunities to generate visibility

Qualifications

• Proven experience in influencer management, PR, talent management, or as a content creator

  • Already established network of existing relationships with creators is a significant plus

• University degree is not mandatory; we value relevant experience from diverse backgrounds

• Deep understanding of creator trends and social media platforms (YouTube, Twitch, Discord, Instagram, TikTok and others)

• Excellent communication and relationship-building skills

• Creative problem-solving abilities and experience in developing memorable creator experiences

• Passion for gaming, particularly the Dying Light franchise

Additional Information:

• This role’s main goal is building and maintaining earned and organic relationships

• You will collaborate closely with paid influencer initiatives but primarily focus on maximizing organic opportunities

• Regular engagement with core fans and creators is expected

• Travel may be required for networking and industry events

Additional Information

What we can offer:

• A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.

• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.

• A constant stream of company newsletters, PR & project updates so you will always be in the know.

• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.

• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Wrocław/Warsaw office).