IM Thought Leadership Content Lead

The Individual Markets (IM) senior content producer creates content to help build Guardian’s brand reputation, differentiate Guardian in the marketplace, and drive increased leads and sales activity for Guardian’s IM business. This position on the Enterprise Content team will contribute to the successful planning, development, and production of IM content, including thought leadership reports, briefs, articles, presentations, etc., targeting consumer audiences (individual policyowners and prospects), and distribution partners (Guardian Financial Professionals, General Agencies, etc.). The IM sr. content producer will collaborate with colleagues across a range of functional areas within Enterprise Marketing, IM Marketing and in the IM business. The position will also work closely with our earned media and internal communications teams.

You are:

A self-starter who is fueled by collaboration and can transform conceptual thinking into executable insights and content and create effective marketing/promotional plans. Someone who is passionate about creating impactful content and developing successful programs to improve brand reputation and drive business growth.

You have:

• Exceptional writing and content production skills
• Demonstrated ability to develop, lead and execute project management plans
• Demonstrated ability to synthesize data and communicate compelling insights, implications and/or opportunities for marketing and business teams
• Communication skills – must demonstrate very effective written and oral communication skills.
• Self-motivated, organized and a strategic thinker
• Ability to build strong working relationships across all levels of the organization, including remote areas
• Bachelor’s degree
• MBA preferred, but not required
• 8 plus years of product marketing experience with a record of achieving results.
• Experience in B2B, B2B2C and B2C marketing or marketing in a complex selling channel preferred
• Demonstrated success working in a matrix organization as an individual contributor
• Agency relationship management, as well as freelance resources

You will:

• Contribute to the development and execution thought leadership content to support the IM marketing and business teams.
• Collaborate with internal colleagues and external agencies in developing project plans, timelines, and deliverables and overseeing timely execution (e.g., research, reports, articles, infographics, videos, events).
• Atomize foundational content (research, white papers, webinars, interviews) to create a range of related assets to support a marketing campaign (articles, videos, social posts, infographics, etc.). 
• Collect and analyze content performance insights from Marketing and Corporate Communications and identify appropriate action steps.
• Coordinate with colleagues, industry organizations, and external subject matter experts on content marketing opportunities and events.
• Create and manage content for consumer-facing pages on guardianlife.com, and work with SEO/Social and Paid media teams to support integrated brand and IM marketing campaigns.

Location:

• This role is hybrid with 2 days a week in our Hudson Yards location

Salary Range$101,180.00 - $166,220.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.

Health Care

• Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits

• Dental plan

• Vision plan

• Health care accounts – flexible spending, health reimbursement, and health savings accounts

• Critical illness insurance

Life and Disability Insurance

• Company-paid Life and Disability insurance plus voluntary supplemental coverage

• Accident insurance

Retirement and Financial

• 401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable

• Complimentary 1:1 financial guidance with a licensed Fidelity representative

Time Off and Remote Work

• Flexible work arrangements (part in-person/part remote)

• Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement

• Personal holidays for colleagues to use in recognition of religious, cultural, or civic days

• Paid parental leave and paid family and medical leave policies

Emotional Well-being and Work-Life

• Emotional well-being, mental health, and work/life resources powered by Spring Health

• Wellness programs, including fitness program and equipment reimbursement

• Child, adult, and elder back-up care support through Bright Horizons

• Adoption assistance

• College planning

• Tuition reimbursement

• Student loan assistance

• Commuter benefits in select metropolitan areas

Equity & Inclusion

Opportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups:

• Employee Resource Groups:

• Colleague Connection Committees

• Community Involvement Committees

A culture that encourages colleagues to bring their authentic selves to work

• Voluntary self-ID

• Pronunciation and phonetic spelling of names

Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.