Swayable

Measuring the impact of the world's most important messages.

Swayable is a consumer insights research technology platform that measures how effectively media content changes opinions. We enable deep insights into the effects of campaign content at any stage in the creative process: from storyboards to final cuts.

Our clients are dramatically increasing the impact of the stories they tell on the world's most important issues.

Clients include major brands, agencies, foundations and political campaigns around the world.


We will never ask for personal data without permission in order to do our job. Informed user consent is designed into the core of the platform. Swayable exceeds the world’s highest regulatory standards on data privacy and security, including Europe’s GDPR.

The service is delivered via a cloud-based technology platform built in California, New York, Massachusetts, Colorado and Washington. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling.