It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.
We are seeking an experienced and innovative Head of Programmatic to lead our global programmatic advertising strategy across multiple markets. This key leadership role will oversee the strategic planning, execution, and optimisation of programmatic campaigns to drive customer acquisition, engagement, and retention. The ideal candidate will have a strong analytical mindset, deep technical expertise in programmatic platforms, and proven experience managing cross-market teams in a fast-paced environment.
We're looking for someone who has:
- 8+ years of experience in programmatic advertising, with at least 4 years in a leadership role managing global or multi-market teams.
- Proven track record of delivering significant business growth through programmatic campaigns in a performance-driven environment
- Advanced knowledge of DSPs (e.g., DV360, The Trade Desk)
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
What you'll be doing:
Strategic Leadership
- Develop and implement a global programmatic advertising strategy aligned with business objectives, focusing on growth, ROI, and market share.
- Identify opportunities for market expansion and innovation, tailoring strategies to meet the unique needs of regional audiences.
- Establish frameworks for cross-market collaboration to ensure consistency and efficiency in programmatic practices globally.
Team Management & Development
- Lead, mentor, and inspire a high-performing team of programmatic specialists across multiple markets.
- Partner with regional marketing leads to align on local objectives, ensuring tailored strategies within the global framework.
- Drive team development through training, skill-sharing, and fostering a culture of continuous learning.
Campaign Management & Optimisation
- Oversee end-to-end campaign management, from planning to execution and post-campaign analysis, ensuring delivery against KPIs such as CPA, ROI, and LTV.
- Leverage advanced audience targeting, data modeling, and machine learning to optimise campaign performance and improve efficiency.
- Collaborate with creative and data science teams to deliver engaging, high-performing ad experiences.
Platform & Technology Ownership
- Drive in-housing and adoption of best-in-tech.
- Monitor advancements in programmatic technology, integrating new capabilities to maintain a competitive edge.
- Manage vendor relationships, ensuring cost-effective solutions and service excellence.
Data-Driven Decision Making
- Utilise robust analytics to measure performance, identify trends, and provide actionable insights to stakeholders.
- Implement a culture of test-and-learn to continuously refine strategies and uncover new growth opportunities.
- Report on global performance metrics, communicating results to C-suite stakeholders with clarity and impact.
Compliance & Industry Awareness
- Ensure all programmatic campaigns comply with regional regulations and brand safety guidelines.
- Stay informed of industry trends, including privacy legislation (e.g., GDPR, CCPA), and adapt strategies accordingly.
About us:
Superbet is a tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.
The Group is present in 12 countries, in terms of operations or tech hubs, with the most important markets being Romania, Poland, Belgium, Serbia and Brazil.
In 2019, Superbet received €175 million strategic investment from Blackstone Inc., the world's largest private equity fund, to drive business growth and scalability.
As leaders in compliance and best practices, Superbet Group is member of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).
Top Skills
What We Do
We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world. Our group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, and Poland. The Superbet team gathers more than 4.500 people, acting as the major driving force behind our success. Tech-powered global entertainment platform At Superbet, technology and innovation are at the heart of everything we do. Our tech hubs in Zagreb, London, and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base. Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big - expanding our presence in Central and Eastern Europe and creating a unique experience for our customers. Our Credentials The world's largest private equity fund, Blackstone Inc., recognized our vision. That's why we received a strategic investment of 175 million euros in 2019. As leaders in compliance and best practices, we are members of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC
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