Head of Performance Marketing (Johannesburg)

ABOUT US

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of ‘coding bootcamps’ in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We’ve been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook), which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We’re also home to Longdue, an independent narrative game studio incubated within HyperionDev. Longdue crafts psychologically rich, story-driven RPGs that challenge players to navigate complex moral worlds and deeply human stories. Inspired by games like Disco Elysium, Longdue is in the early stages of developing a bold new RPG IP, with a focus on world-building, narrative depth, and artistic innovation. While HyperionDev focuses on transforming education and careers through technology, Longdue carries the same mission-driven DNA into the world of games, storytelling with purpose and resonance.

Together, HyperionDev and Longdue share infrastructure, support functions, and a deep commitment to pushing boundaries in their respective industries.

At HyperionDev, we are dedicated to closing the global tech skills gap and expanding the possibilities of digital creativity. Our model — combining human mentorship, scalable tech infrastructure, and access-driven partnerships — has helped us reach millions of learners a year from over 60 countries. We’ve partnered with government bodies such as the UK’s Department for Education, who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom’s National Health Service (NHS).

HyperionDev is backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale-up tech business, join us as we play our part in making the world a more stable, safer, and fair place through both education and interactive storytelling.

ABOUT THE ROLE 

Are you a performance marketing specialist ready to take the lead on ambitious growth initiatives across both education and gaming? We’re looking for a Head of Performance Marketing to help drive learner and audience acquisition for two exciting brands: HyperionDev, one of the world’s leading coding bootcamp providers, and Longdue, an indie narrative game studio developing a bold new RPG IP.

Reporting into the Director of Performance Marketing, you’ll take ownership of key growth channels, lead performance-focused campaigns end-to-end, and collaborate closely with admissions, product, and creative teams to execute data-driven strategies. This is a role for someone who thrives on building funnels, running experiments, and hitting measurable growth targets — while working at the heart of a high-growth company with a mission.

At HyperionDev, you’ll work on scaling learner acquisition through digital marketing, lead gen, and conversion optimisation. At Longdue, you’ll help build the audience for our upcoming video game title — from pre-launch campaigns to Kickstarter preparation and beyond. It’s a unique opportunity to stretch your skills across two dynamic brands and make a visible impact across education and entertainment.

RESPONSIBILITIES

Growth & Performance Strategy:

• Support the Director of Performance Marketing in executing growth strategies across HyperionDev and Longdue

• Own specific performance marketing channels (e.g. paid media, SEO, influencers) and optimise campaigns for user acquisition and conversion

• Lead the day-to-day execution of growth campaigns and collaborate on long-term strategic planning 

Experimentation & Optimisation

• Run structured experiments to improve campaign performance and user funnel efficiency

• Analyse user behaviour across the journey and propose tactical improvements to increase ROI

• Share learnings with cross-functional teams and feed insights into wider marketing strategy

Team & Cross-functional Collaboration

• Mentor junior team members and guide campaign execution

• Work closely with the creative, content, and admissions teams to align performance efforts with brand and sales goals

• Report regularly to the Director of Performance Marketing on key performance metrics and campaign outcomes

 REQUIREMENTSMinimum

• 5+ years of hands-on experience in growth or performance marketing, with a clear focus on paid acquisition, digital funnels, and performance metrics
• Proven track record owning and scaling paid media campaigns across channels such as Meta, Google Ads, YouTube, TikTok, and programmatic platforms — with experience managing six-figure+ budgets
• Deep understanding of performance KPIs such as CAC, ROAS, CPL, LTV, and funnel conversion metrics — and how to optimise for them
• At least 2 years in a senior or team lead role, responsible for acquisition, performance campaigns, or revenue-driving experiments
• Experience working in a tech, education, or consumer startup environment with fast iteration cycles and ambitious growth goals
• Strong analytical toolkit 
• Ability to design and run A/B tests, landing page experiments, and audience segmentation strategies
• Excellent communication and cross-functional leadership skills — able to translate insights into action and collaborate with admissions, brand, and product teams

Preferred 

• Prior experience in the education sector, specifically in learner acquisition or admissions.
• Experience in scaling marketing operations and managing cross-functional teams in a fast-paced environment.
• A relevant degree in Marketing, Business Administration, or a related field.
• Experience in managing relationships with finance partners or external stakeholders in a sales context

BENEFITS

Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus

Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.

Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a management team that draws their former experience from top tech companies.

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.

 OUR VALUES

We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.