Head of Mobile Marketing

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Department: Digital Marketing

Reporting to: Head of Digital

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

An innovative Digital Marketing Agency based in London, UK.

We craft creative design concepts, affiliate marketing and conversion optimisation.
Red Interactive supports many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
 

As the Head of Mobile Marketing, you will be responsible for developing and executing our mobile marketing strategy to drive app installs, user engagement, and revenue growth. You will lead a team of mobile marketing specialists and work closely with other departments to ensure a cohesive mobile-first approach across our marketing efforts

What you’ll be doing

As part of your role, your responsibilities will include:

• Develop and implement a comprehensive mobile marketing strategy aligned with overall business objectives.
• Lead and mentor a team of mobile marketing specialists, fostering a culture of innovation and data-driven decision-making.
• Plan, execute, and optimise user acquisition campaigns across various mobile channels (e.g., app stores, mobile ad networks, social media platforms).
• Work closely with the SEO team to develop and manage app store optimization (ASO) strategies to improve visibility and conversion rates in app stores.
• Collaborate with the product team to optimise the app onboarding process and in-app user experience to improve retention and engagement.
• Work closely with the Marketing effectiveness team to implement and manage mobile attribution and analytics tools to track key performance metrics and user behaviour.
• Analyse campaign performance data to optimise marketing spend and improve ROI across all mobile channels.
• Work closely with the creative team to develop high-performing ad creatives for mobile campaigns.
• Stay current with mobile marketing trends, new ad formats, and emerging technologies.
• Collaborate with other marketing teams to ensure consistent messaging and branding across all channels.
• Manage relationships with key mobile marketing partners, vendors, and ad networks.
• Ensure all mobile marketing activities comply with gambling and advertising regulations and guidelines.
• Develop and manage the mobile marketing budget, allocating resources effectively across various initiatives.
• Provide regular reports on mobile marketing performance and insights to senior leadership.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

• The necessary skills that we require for this role include:
• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
• 7+ years of experience in mobile marketing, with at least 3 years in a leadership role
• Proven track record of driving successful mobile user acquisition and engagement campaigns
• Deep understanding of mobile marketing channels, tools, and best practices
• Experience with mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch)
• Familiarity with app store optimisation (ASO) strategies
• Strong analytical skills with experience in data-driven marketing optimisation
• Experience in the online gambling or gaming industry is highly preferred
• Excellent communication and presentation skills
• Strong project management and organisational abilities
• Experience with A/B testing and conversion rate optimisation for mobile apps
• Understanding of user acquisition funnel and key mobile marketing metrics
• Ability to work in a fast-paced, dynamic environment
• Strong leadership and team management skills

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  • Life Assurance & Income Protection
  • Cycle to Work
  • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!