Head of Marketing

Location: San Francisco (Hybrid)

What is Verse? 

Climate change, policy pressures, and energy market volatility are driving companies across all industries to announce emissions reduction commitments. Despite these commitments, direct renewable energy purchases are currently only accessible to a small handful of the world’s largest companies. Verse was created to solve this problem.

Verse’s mission is to make the case for clean energy irrefutable. Our software platform, Aria, is the first to leverage AI to help companies reduce their energy costs and emissions. By supporting customers at every stage of their decarbonization journey, Verse helps scale and accelerate corporate decarbonization.

The Role

As the Head of Marketing, you will report directly to the Chief Executive Officer and play a pivotal role in shaping how we communicate our platform's value to the world, driving our growth at a critical moment in the clean energy transition. You’ll craft compelling messaging, develop go-to-market strategies, and empower our sales team to win enterprise customers looking to reduce their energy costs and emissions. This is a unique opportunity to lead the marketing function from the ground up, influence the direction of a fast-growing Series A company, and help some of the world’s largest organizations tackle a ubiquitous challenge: achieving sustainability goals while saving money. If you're passionate about making a real-world impact and thrive in a collaborative, mission-driven environment, this role offers the perfect blend of strategic leadership and hands-on execution.

Key Responsibilities

• Product Marketing & Sales Enablement: Work closely with Product and Sales to define go-to-market (GTM) strategy for new product and feature launches. Conduct research to refine messaging effectiveness and persona alignment. Develop a deep understanding of the needs of Verse's customers and the associated value proposition for why these customers choose Verse. Disseminate this knowledge across the Verse functional teams.
• Demand Generation & Growth Marketing: Develop and execute multi-channel demand generation strategies to drive Marketing Qualified Leads (MQLs) and sales pipeline growth. Optimize inbound and outbound marketing tactics, including SEO, paid media, content marketing, and email campaigns. Implement ABM (Account-Based Marketing) strategies to target key enterprise and mid-market accounts.
• Brand & Positioning: Own brand messaging and positioning, ensuring differentiation in the clean energy space.
• Marketing Operations & Analytics: Build and manage the marketing tech stack (HubSpot, etc.) for automation and reporting.
• Leadership & Team Building: Hire, manage, and scale a high-performing marketing team.

What We’re Looking For (Minimum Qualifications)

• 8+ years in B2B marketing, with at least 3 years in a leadership role, preferably in SaaS, technology, or clean energy industries.
• Experience hiring, managing, and scaling a marketing team, with a track record of fostering a data-driven and experimental culture.
• Proven track record of executing multi-channel demand generation strategies that drive MQLs and revenue growth.
• Experience owning brand messaging and developing thought leadership content to establish market credibility.
• Background in creating sales enablement materials, defining GTM strategies, and conducting competitive analysis.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools to track key KPIs and optimize performance.
• Ability to work closely with Sales, Product, and Executive teams to align marketing with business objectives.

What makes Verse a great place to work? 

• We lead with empathy. Empathy for our teammates and our customers is central to who we are. We lift each other up and strive to embody humility, selflessness, and kindness. We promote an emotionally aware attitude and culture by putting our colleagues and customers first. We respect the prior art and acknowledge those who have come before us. We never assume we know everything: every person has something to teach us.   
• We are open, honest, and transparent. Organizational and institutional trust is essential to tackling the world’s most challenging problems. That trust is built on effective communication with our team, our customers, and other stakeholders. We are always receptive to feedback on how we could do better, and we strive to provide constructive recommendations that help others excel. 
• We move with balance and precision. Life is a delicate balance between the forces of creation, maintenance, and destruction. We understand that each of these forces must be applied with diligence: When we act, we act carefully and responsibly. Speed, hard work, and perseverance must be accompanied by thoughtfulness and reflection. 
• We are pursuing a labor of love. We are passionate about renewable energy technology, and we like to dream big. We are disrupting the largest and most expensive machine humanity has ever built – the electricity system. We believe the greatest impact we can have on the climate crisis is through building elegant solutions and exceptional products that delight our customers. 

Benefits and Employee Perks 

• Competitive compensation and equity grant at a high-growth start up 
• Comprehensive benefits package including medical, dental and vision insurance, and 401k 
• Flexible hours and unlimited PTO 
• Diverse and inclusive working environment 

Verse is an equal opportunity employer. All applicants and employees are considered for hire, promotion, and compensation without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status.