Job Description Summary
Head of Marketing
Job Description
Major accountabilities:
- Development and implementation of a strategy for the development of prescription and non-prescription drugs in accordance with the company's strategy
- Development of a portfolio of prescription and non-prescription drugs in the future up to 5 years, strategies and tactics of drug promotion, market launch and promotion of new products
- Building effective interaction with the company structures influencing the development of the marketing department
- Analyzes trends and develops impactful and actionable customer market insights.
- Support Brand teams in creation of service needs to define an Integrated insights and analytics plan.
- Provide leadership in the establishment of a high performing team of Scientific Events Leads, Managers and Coordinators.
- Lead the development and implementation of standards to support quality and compliance.
- Aligning on work required to support Scientific Events activities at a global, Regional and local level where required.
- Lead teams to define deliverables and monitor time management
Key performance indicators:
- Execution of insights & analytics services and related Strategic projects -Performance on productivity and competitiveness, measured against goals & benchmarks .
Work Experience:
- Higher education, preferably in medicine and marketing or economics
- Deep knowledge of the pharmaceutical market at national and regional levels, including aspects of legal regulation
- Experience in team development and management
- Developed goal setting and planning skills
- Experienced PC user
- People Leadership
- Process management
- Proven Ability to Develop trust-based relationships with key regional
Skills:
- Agility.
- Cross-Functional Collaboration.
- Customer Engagement.
- Customer Experience.
- Customer Insights.
- Data Analytics.
- Data Strategy.
- Digital Marketing.
- Marketing Strategy.
- Media Campaigns.
- Product Marketing.
- Project Management.
- Stakeholder Engagement.
- Stakeholder Management.
Languages :
- English (Advanced)
- Russian (Advanced)
Skills Desired
Agility, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Analytics, Data Strategy, Digital Marketing, Marketing Strategy, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Waterfall Model
What We Do
Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.
