What you will be doing:
The role will lead on developing marketing strategy to support the delivery of business growth in both domestic and commercial markets. The successful candidate will be responsible for managing a team of experienced marketing professionals who deliver creative campaigns across various channels.
On a daily basis you’ll be responsible for:
• Leadership - Develop and inspire high performing teams through effective leadership and communication
• Strategic thinking – Ability to create long-term plans based on insight into market trends and customer needs
• Commercial acumen – Understanding of how to use data and insights to drive ROI focused activity
• Campaign planning and execution – Oversee the development and implementation of integrated multi-channel marketing campaigns including digital, social media, PR, events, and experiential marketing
• Stakeholder management – Manage relationships with key internal stakeholders and external agencies
• Budget control – Effective budget management ensuring ROI targets are met
• Customer engagement – Deliver best practice customer journey mapping to ensure consistent, relevant and compelling communications at every stage of the customer lifecycle
• Brand building – Ensure brand guidelines are adhered to and develop new initiatives to strengthen the Baxi brand
About you:
We want to make sure you’re set up for success in our mission. To be successful in your application you’ll need to;
• Experience of working within a large organisation or complex matrix structure
• Proven track record in delivering successful integrated marketing campaigns across multiple channels
• Demonstrated ability to build strong client/agency relationships
• Highly developed strategic thinking and planning skills
• Excellent communication skills (both written and verbal)
• Excellent people management skills and experience of coaching and developing a team
•A professional marketing qualification eg.CIM.
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.
What We Do
We make the energy transition a reality. Our brands – trusted by installers and end-users in more than 100 countries in all European markets, Turkey and China – include Baxi, De Dietrich, Remeha, Brötje, Chappée and Baymak.
We manufacture close to our customers in 14 different locations in nine countries.
Our customers can choose from different technologies that allow them to reduce their carbon footprint while enjoying comfort in their homes.
Our goal is to help bring the energy transition closer. Our connected and integrated technologies enable the global shift towards fully sustainable energy carriers, such as heat pumps, hybrid and hydrogen boilers, and we work to reduce carbon emissions from our operations, suppliers, and products.
