Global Head of Marketing

Why choose Tag?

We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.

We can’t bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective. We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.

In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand. As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.

Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society.

dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.

Job Description

We are seeking a Global Head of Marketing to join the Global Marketing & Communications team. This role will be pivotal in shaping and executing our global marketing strategy, ensuring alignment with our business objectives, and driving the success of our business growth across the network.

In this role, you’ll:

• Enhance and accelerate business growth through targeting, marketing, lead generation & management, thought leadership and customer engagement strategies globally.
• Build and develop a clear vision and marketing strategies and thought leadership agenda, reaching across all target markets, industries and buying roles to increase brand awareness and positioning globally.
• Marketing automation strategy - automation to deliver increased productivity and effectiveness’ of overall marketing programs.
• Oversee the marketing department function, teams and resources.
• Create a marketing knowledge management strategy to ensure global content consistency and brand management.
• Plans, directs and communicates the marketing plan to drive clear and powerful messages about our business, our values and strategies to ensure employee engagement.
• Develops and manages integrated marketing and advertising campaigns to drive a comprehensive networking, relationship and partnership building agenda.
• Conduct thorough market research and competitive analysis to identify demand, competition and growth opportunities and to inform and adjust strategies accordingly.
• Lead, mentor and inspire a high-performing global marketing and product marketing team, foster a culture of collaboration and excellence.
• Establish key performance indicators (KPIs) to measure the success of marketing initiatives and drive continuous improvement.
• Manage the global marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Serve as a member of global marketing leadership team, setting strategy for more aligned global-regional and country marketing approaches. Collaborate with colleagues across regions to identify synergies.
• Serve as leader of global country leadership engagement and marketing activation initiative, ensuring consistent processes and disciplines followed by campaign managers and regional, sub-regional and country marketing. Includes, but not limited to, proper market readiness assessments and leadership communication best practices.
• Ensure execution of global initiatives including, but not limited to, emerging market best practices, thought leadership strategies, PR/event best practices, etc.
• Engage with global business unit and select global sector leaders in developing high-impact, cost-efficient processes & tools to achieve new & existing customer growth targets.
• Develop strategy for demand generation programs including to go to market strategy and implementation.
• Evaluates, updates and maintains the marketing technology stack and adoption.
• Network to develop relationships within broader organization and external partners in support of global sales and leads generation efforts.
• Identifies audience, customer profiles and journeys, product and service packaging and pricing.

Qualifications 

• Bachelor's degree in communications, marketing, journalism, or a related field. 
• At least 8-10 years of experience in communications, public relations, or a similar role, preferably in the media, advertising industry. 
• Proven track record of developing and executing successful communication strategies and campaigns for complex and diverse organizations and audiences. 
• Excellent negotiation, persuasion, and presentation skills, with the ability to communicate effectively with senior executives, partners, and clients. 
• Strong knowledge and understanding of the media, advertising, landscape, trends, and opportunities. 
• Exceptional writing, editing, and storytelling skills, with a keen eye for detail and accuracy. 
• Creative, innovative, and strategic thinker, with a passion for collaboration and innovation. 
• Ability to work under pressure, manage multiple projects and deadlines, and adapt to changing priorities and demands. 
• A solution-focused, proactive approach to challenges with the ability to prioritize, escalate issues, use initiative, and perform in fast-paced and fluid environments.