Head of Marketing (PH)

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

What you'll do

• Design and execute the Coins.ph marketing and growth strategy for the Philippine region and the other countries based on business plan
• Plan opportunities and the main point of strategic decision on PH's marketing activities
• Create a professional and smooth experience for our users and deliver high quality production for dissemination to stakeholders
• Build and manage all social media channels to improve Coins.ph branding
• Delivering digital content in the form of video interviews, podcasts, and webinars
• Delivering the offline events to work closely with partnerships teams, and represent Coins.ph at industry events and in business development activities
• Prepare for and present at industry events such as conferences, panels and webinars
• Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Coins.ph reputation 
• Perform market analysis and business data analysis to determine the best practice to ensure Coins.ph is continually growing in PH market
• Review the marketplace weekly and complete the competitor marketing analysis in the weekly management meeting and work on the action plan
• Contribute to Coins.ph’s position as a marketing leader in PH and global digital exchange industry based on business needs
• Ensure compliance with all relevant legislation and regulations to minimize risk and enhance Coins.ph's reputation

What we expect from you

• Bachelor's Degree in Marketing or Communications, or any other related field
• Minimum 6 years of relevant acquisition marketing experience and 3 years of leading a team
• Proven marketing management experience with strong ownership and business intelligence
• Experience launching marketing initiatives
• Experience building social medical platforms such as Twitter Space
• Experience strategy planning to design and confirm the marketing plan based on business requirements
• Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done
• Strong communication skills to work closely with BD, Partnerships, Product and CS teams to solve the problems

Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.