SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:
- SplitMetrics Acquire, a platform for automating and optimizing Apple Search Ads.
- SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.
- SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.
- App Radar: an ASO platform with advanced keyword and competitor insights.
Why SplitMetrics?
- For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.
- An Apple Search Ads Partner, SplitMetrics is the 1st company to build the Apple Search Ads management platform.
- Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
- Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
- Integrated AI into our strategic approach since 2023.
- Effectively collaborate across 20+ countries with a remote-first and supportive culture.
About the role:
As Head of Marketing, you will play a pivotal role in achieving our new business goals. You’ll be working closely with some of the biggest global mobile brands, showing them how they can unlock even more revenue with our AdTech solutions.
Be aware, this position is for the brave ones: aggressive goals don't scare you, they excite you. You're eager to make a difference and hit the targets. You’ll be working closely with our Sales team, Sales Enablement and Revenue Operations and leading a cross-functional Enterprise Marketing team to its success, globally.
Goals:
A major focus of this role is account based marketing for our leading MarTech product SplitMetrics Acquire which can be executed in a number of different ways. ABM is part of Enterprise marketing, and it influences metrics like MQLs, ACV, CAC, ARR. We work based on quarterly OKRs and an example key result could be connected to the target account engagement or pipeline velocity.
What you’ll be doing:
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Own the creation and delivery of the marketing strategy for your business line, incl. market research, budgeting and allocating resources in the most profitable way.
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Translate the strategy together with your team into an actionable plan with clear steps, timelines, goals and ownerships.
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Develop initiatives that resonate with the target audience, ensuring target account engagement and pipeline generation
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Set quarterly team objectives and key results (OKRs) to measure success and maintain alignment with business priorities.
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Participate regularly in industry events and conversations with leads to have a deep understanding of our target market.
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Foster close collaboration with Sales to ensure alignment and drive joint accountability for achieving business goals.
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Lead, guide, and support your team to ensure effective and efficient execution of the marketing strategy, incl. managing dependencies across the team
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Encourage a results-oriented team environment that prioritizes growth, adaptability, and a data-driven approach to decision-making.
About you:
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3+ years in leading marketing roles and managing cross-functional teams.
- Experienced in developing marketing strategies and roadmaps for enterprise segment, with a focus on US, EMEA and APAC markets.
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Strong track record in designing, executing, and managing ABM campaigns.
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Entrepreneurial mindset - someone we can rely on to proactively find new/better ways of achieving results and take on opportunities.
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Desire to continuously achieve ambitious pipeline goals.
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Great at relationship building.
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Presenting and writing exceptionally well in English.
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Comfortable with direct communication and good at thinking on their feet.
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Adaptable, willing to make adjustments to work or processes and able to manage conflicting priorities.
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With big-picture mentality and able to define processes, technology, and people skills to enable effective delivery.
- Time Off: Vacation and public holidays following your country's regulations. Additional 6 PTOs annually for personal rejuvenation.
- Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
- Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
- Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
- Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
- Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
- Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.
Our Culture
At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:
- Move Fast
- Get Sh*t Done
- Build Together
- Strive for Transparency
- Own What You Do
- Learn + Share = Excel
Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please take a moment and see our Applicant and Candidate Privacy Notice before applying. Please note that SplitMetrics may process your personal data as part of this application and further recruitment interaction for up to 365 days thereafter in accordance with the Notice. You can exercise your privacy rights as described in the Notice or by contacting us here.
What We Do
SplitMetrics is an ecosystem of products and services gathered under the same roof of the SplitMetrics brand: SplitMetrics Acquire (formerly SearchAdsHQ), and SplitMetrics Optimize – our A/B testing platform and ASO tool of the year 2022, joined by SplitMetrics Agency.
We are dedicated to enabling mobile-first businesses and brands worldwide🌎 to simplify their way to business success.
An Apple Search Ads Partner, with a dedicated team of 120+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers choose to grow with SplitMetrics.
Visit www.splitmetrics.com to unlock new levels of app growth with SplitMetrics
