Head of Marketing Content

Company Description

We seek an experienced and strategic Head of Marketing Content to lead our content marketing team. The ideal candidate will develop and execute a comprehensive content strategy that drives brand awareness, engagement, and lead generation. This role requires strong leadership skills, a deep understanding of content marketing, and the ability to manage a team of content creators. If you feel drawn to the challenge of being part of Inetum's marketing transformation, we would love to hear from you!

Job Description

• Develop and execute a comprehensive content marketing strategy.
• Lead and manage a team of Marketing Content Specialists.
• Oversee high-quality content creation, including reports, white papers, ebooks, customer stories, use cases, and video scripts.
• Collaborate with the marketing team to align content with overall marketing goals.
• Analyze content performance and make data-driven improvements.
• Ensure all content is optimized for SEO and adheres to brand guidelines.
• Oversee and manage the editorial calendar to ensure a consistent publishing schedule
• Coordinate process and tool improvements to enhance impact and efficiency with the production team leader, who will produce the final deliverables.
• Stay updated with the latest content marketing trends and best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Head of Content Marketing, Content Manager, or similar role.
• Strong leadership and team management skills.
• Excellent writing, editing, and proofreading skills.
• Deep understanding of content marketing strategies and SEO principles.
• Ability to create and oversee engaging and informative content for various formats.
• Proficiency in content creation tools and software (e.g., Adobe Creative Suite, Microsoft Office).
• Excellent communication and collaboration skills.
• Creativity and strategic thinking.

Additional Information

Inetum is more than just a workplace. It's a hub where your marketing career can truly flourish. You'll be part of a global team committed to innovation and excellence, with opportunities to contribute to significant projects that make a real difference. We value creativity, collaboration, and the ongoing pursuit of knowledge. We want to hear from you if you are ready to take the next step in your career with a leading IT services company. Join us in our mission to help the company increase brand value and achieve unprecedented success.