Head of Marketing Campaign

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Are you ready to shape the future of a globally recognized travel brand in a new market? This is your chance to:

• Drive Impact: Build and grow Traveloka’s presence in Australia with the resources of a leading Southeast Asian company. Be at the forefront of creating and executing strategies that will define success in this market.
• Accelerate Your Career: Gain unparalleled knowledge and establish your reputation as a market pioneer while tackling dynamic, high-stakes challenges.
• Collaborate with Visionaries: Work directly with entrepreneurial leaders and a dedicated team tasked with scaling Traveloka’s business in Australia.
• Expand Your Horizons: Connect with top global talents across Asia, immersing yourself in diverse perspectives and rich cultural exposure.
• This role offers the perfect balance of innovation, learning, and leadership. It’s more than a job—it’s a chance to leave your mark on a transformative journey.

Key responsibilities

• Develop and execute dual-stream marketing campaigns for the Australian market:
• Brand awareness campaigns that build market presence and strengthen brand positioning in Australia
• Sales activation campaigns that drive measurable business results and revenue growth in the Australian market
• Lead campaign conceptualization and strategic planning aligned with both local market needs and global brand guidelines
• Analyze Australian market data, campaign metrics, and sales performance to optimize campaign effectiveness and ROI
• Build and maintain strong relationships with international stakeholders while ensuring campaigns resonate with Australian audiences
• Manage marketing budgets for Australian campaigns while coordinating with global marketing initiatives
• Develop measurement frameworks to track both brand health metrics and sales performance indicators in the Australian market
• Mentor team members and collaborate with cross-functional teams globally

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Requirements

Required qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred
• 8+ years of progressive marketing experience, with at least 5 years specifically in campaign management
• Proven track record in both brand building and sales activation campaigns in the Australian market
• Strong understanding of Australian consumer behavior and market dynamics
• Experience working with international stakeholders while executing local market campaigns
• Strong analytical capabilities with demonstrated experience in:
• Campaign performance analysis
• Budget management and ROI optimization
• Australian market trend analysis and interpretation
• Data-driven decision making
• Experience managing campaigns across multiple channels (digital, traditional, and integrated)
• Strong financial acumen and experience managing substantial marketing budgets

Essential qualities

• Demonstrated humility and openness to diverse perspectives and working styles
• Proven ability to adapt communication styles when working with international stakeholders
• Strong collaborative mindset with experience in matrix organizations
• Balance of creative thinking and analytical capabilities
• Cultural awareness and sensitivity in international business settings
• Growth mindset with commitment to continuous learning

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!