Head of Marketing & Brand

Who we are:

Mama Money is a growth stage fintech startup working to help migrant workers in South Africa send money home. Since 2015 we have been providing reliable remittances, at a socially fair price, to those that need it most. Mama HQ is in beautiful Cape Town, South Africa.

We are 131 people strong (and counting) from 19 countries across Africa, Asia, the UK, and Europe. Our culture is built around the well-being of our team members and making a difference in our communities. “Just be lekker!” personifies our approach to work: we trust the wisdom of our talented and diverse team to do what is best for our customers and get the job done responsibly, without pedantic policies.  

We’ve been around since 2015 and have earned a few accolades along the way, made some new friends, and expanded our reach. We've had some great times and some tough times but we continue to focus on helping people rather than maximizing profit.

In order for us to continue to grow, we need to ensure there is a strong focus on our acquisition and retention strategy and that we leverage our agent network to build something unique and hard to replicate. The Head of Marketing and Brand will be responsible for the commercial side of our money transfer business in South Africa, and proposing actions on the direct marketing and digital channels. The Head of Marketing and brand will be strongly focused on acquisition and retention strategies in order to grow our customer base.

As our Head of Marketing and Brand you will:

• Lead and develop the marketing and brand channel for Mama Money: growth, acquisition, retention and loyalty, marketing and managing main commercial channels
• Develop and execute strategy to drive customer acquisition and retention in order to generate customer activity, and transactions
• Lead and empower our marketing & design teams (5+ people), ensure strong collaboration and performance
• Implement strong performance metrics and ways to measure success, and execute on a strong plan to improve commercial and operational efficiency: process, systems, people, organisation
• Develop a strong product vision for our agent network to ensure Mama Money has the best proposition in the market
• Be an internal champion for product changes for customers and/or operational support required to execute on our growth and retention strategies
• Contribute to our digital acquisitions and stimulation efforts, growth and product improvement by supporting the digital team
• Own retention and stimulation of customers through multiple channels
• Propose new areas of growth, especially through new initiatives, channels and partnershipsBe a custodian of Mama Money values within our agent team
• Have a lot of fun! :) 

In your first 90 days at Mama Money you will:

• Get to know the ins and outs of our business, especially our agent network and our customers as well as our product
• Develop a first strategy in order to speed up acquisition and retention and streamline internal processes
• Create a wishlist of things that you need for us to be successful
• Start managing our commercial team and think about improvementsUnderstand who we are, where we are coming from and what we are trying to accomplish, including our values

About you:

• You are currently leading and growing the commercial side of a retail or financial services business or have experience doing so in the past 
• You understand physical and online distribution, acquisition strategies, churn and retention strategies and metrics
• You have exceptional communication skills, managerial skills and a very strong commercial mindsetYou’re obsessed with growth and performance, including operational efficiency
• You’re kind, you believe in collaboration and respect and you’re keen on joining something bigger than you to make it even bigger
• You have a strong interest in social impact and how to uplift people

Why Mama?

At Mama Money, we’re not just a company—we’re a movement. Everything we do is driven by one purpose: to make life better for our customers and the communities we serve. Our customers are our heartbeat, and they inspire every step we take.

We’re all about making it easy. No red tape, no hassle. Just simple, seamless experiences that put people first, we’re here to make things easier, faster, and better for you.

We believe in giving it a go—and then giving it another go if we have to! We're a team of doers, dreamers, and innovators who aren't afraid to break the mold. We take bold steps, experiment with fresh ideas, and never stop learning. 

At Mama Money, we own it—and we mean it. We take responsibility for our actions, our results, and how we show up every day. No passing the buck here. We approach every challenge with grit, passion, and determination.

Here’s the best part: Mama Money is a place that truly cares. We care about the trust our customers place in us. We care about our amazing team who bring their best every day. And we care about making an impact in the world, doing the right thing no matter what. 

When you join Mama Money, you’re joining a community. We’re a passionate, down-to-earth crew that works hard and celebrates wins along the way. We take our work seriously, but we don’t forget to have fun while we do it.

So, if you’re ready to make a real difference, take on exciting challenges, and grow in a place where you’re valued and supported, then Mama Money is the place for you. Let’s make an impact—together.

Mama’s values: 

1. Making it easier for our customers

2. Give it a go

3. Just own it