Head / Manager of New Verticals and Partnership Marketing

Posted 21 Hours Ago
Be an Early Applicant
Tokyo
Senior level
Food
The Role
The Head of Regional NV and Partnership Marketing at Wolt will lead strategic initiatives to enhance partnerships with retail merchants and develop co-marketing campaigns to drive platform growth. This role involves creating comprehensive marketing plans, identifying new partnerships, ensuring balanced views between different retail partners, and aligning marketing strategies with business objectives.
Summary Generated by Built In

Company Description

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7 years ago, Wolt has expanded from a restaurant food delivery platform in the Nordics to a leading player in the delivery of everything across EMEA. Wolt works together with tens of thousands of restaurant and retail partners, as well as with over a hundred thousand courier partners across 23 countries and 250+ cities. In November 2020 Wolt and DoorDash announced they are joining forces, and the transaction is expected to close in H1 2022. We continue to expand rapidly and are looking for more talented individuals to join us.

Wolt not only offers great apps to customers and partners, but is also developing a broad range of technologies and solutions. Our apps (iOS and Android) have the industry’s highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of minutes, in the customer’s own language.

So, why work at Wolt?

At Wolt, we’re about getting things done.
You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.
We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you!

Job Description

The Head of Regional NV and Partnership Marketing is a strategic role focused on building and enhancing relationships with retail merchants and other 3rd parties across the region. Reporting to the Head of Marketing Japan, this individual will lead initiatives to partner with retail merchants and various 3rd parties, develop co-marketing campaigns, and leverage these partnerships to drive platform growth.

One of the greatest growth levers for Wolt is the collaboration with our partners. Working together with local retailers and regional/global retail brands will be a key way for us to enable growth for both ourselves and our partners. This role involves honing that functional expertise and deploying it across the countries within the region.

You’re excited about this opportunity because you will...

  • Create comprehensive 360 marketing plans, including advertising campaigns across various channels (paid, owned, earned), promotions, and co-branded initiatives for initiatives related to New Verticals - and other partnerships
  • Identify and secure new retail merchants or other 3rd party marketing partnerships, while nurturing existing relationships from a marketing perspective, together with our commercial teams.
  • Ensure a balanced view between all retail partners including third party and first party vendors (Wolt Market) as well as 3rd party partnerships (e.g CPGs, Payment providers etc.).
  • Drive meetings with bigger accounts, be a thought leader for other local teams.
  • Design and execute joint marketing campaigns with retail merchant partners,FMCG brands and other 3rd parties to increase visibility and drive mutual growth.
  • Coordinate with internal teams to align partnership marketing strategies with overall business objectives.
  • Develop and maintain strong relationships with key stakeholders at nationwide retail partners as well as third party partners.
  • Oversee the creation of marketing materials and promotional content tailored for retail merchants and other 3rd party partners.
  • Collaborate with the marketing team and media agencies to create advertising content, including digital ads, social media promotions, and email marketing.
  • Monitor and analyze the performance of marketing campaigns and promotional efforts across Wolt-owned and external channels.
  • Use data-based insights to optimize marketing strategies and improve return on investment (ROI).

Qualifications

  • 4+ years of marketing experience
  • Strong B2C marketing and strategic partnership expertise
  • Demonstrated leadership and team management skills
  • Proficiency in digital marketing and analytics
  • Effective communication and presentation abilities
  • Fluent in Japanese & English
  • Strategic thinking and results-oriented mindset

Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for our stock option plan.

You will fit into a truly diverse team across 23 countries - what really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity. Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring, is on our daily agenda.

What you’ll get by joining us:

Opportunity to be part of building something exceptional, in an international environment
Lots of learning and growth in a globally scaling tech company.

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

#LI-hybrid

The Company
HQ: Helsinki
8,287 Employees
On-site Workplace
Year Founded: 2014

What We Do

Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand.

Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.

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