Head of Growth Marketing

Posted 5 Days Ago
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New York, NY
Senior level
Generative AI
The Role
Lead and scale user acquisition and revenue growth initiatives for Patlytics by developing innovative strategies and optimizing the marketing funnel.
Summary Generated by Built In

Head of Growth Marketing


About Patlytics

Patlytics is the leading suite of AI-powered patent workflow solutions that operates at a global scale. Patlytics develops algorithms with the latest LLM technology that have been curated by leading professionals in the patent space.

We have exciting plans for growth this year and are scaling our team quickly. We are backed by top tier venture capital funds in Silicon Valley and believe in the power of exceptional talent. Our platform provides IP intelligence, insights, and diverse data sources in a single platform for navigating the complexities of global intellectual property workflows. Our world class team includes lawyers, technical and non-technical talent from work environments such as tier one venture capital firms, Google, Yelp, Square, Facebook, Udemy, Latham & Watkins, and Uber.

If you're ready to challenge yourself, collaborate with the best minds in the field, and drive meaningful change, then we invite you to explore career opportunities with us.

The Role

We’re seeking a dynamic and results-oriented Head of Growth Marketing to lead and scale our user acquisition and revenue growth efforts. The ideal candidate will have deep expertise in AI/LLMs, a strong data-driven mindset, and a passion for experimentation. As the first in-house marketing hire, you’ll play a critical role in shaping our growth strategy, driving demand, and optimizing the marketing funnel to accelerate customer acquisition and retention.

You will:

  • Drive marketing initiatives tailored to the IP industry, ensuring strategies align with market dynamics and customer needs.

  • Develop and execute innovative growth marketing strategies to drive user acquisition, engagement, and retention.

  • Foster a culture of experimentation, continuously testing new channels, messaging, and tactics to optimize conversion rates and CAC.

  • Collaborate cross-functionally with Sales, Product, and Executive teams to ensure alignment on go-to-market strategies and audience targeting.

  • Manage and scale paid and organic marketing initiatives across multiple platforms.

  • Establish and refine key marketing metrics, implementing robust tracking and reporting systems to assess campaign effectiveness and ROI.

  • Leverage data and analytics to identify opportunities for growth and drive strategic decision-making.

  • Develop and oversee the marketing budget, ensuring efficient allocation of resources for maximum impact.

You have:

  • Minimum of 5 years of experience in growth marketing, preferably in B2B/SaaS with a focus on AI/LLMs.

  • A proven track record of driving revenue growth, demand generation, and pipeline expansion.

  • Strong analytical skills with experience leveraging growth analytics tools to optimize marketing efforts.

  • A deep understanding of digital marketing, performance marketing, and lifecycle marketing strategies.

  • Knowledge of the IP industry and its market dynamics is essential.

  • The ability to thrive in a fast-paced startup environment and adapt quickly to changing market conditions.

  • Excellent communication, leadership, and collaboration skills to drive cross-functional initiatives.

We offer:

  • Medical, Dental, Vision, and 401(k)

  • Hybrid work environment (open to remote pending location), while staying connected with a passionate and talented team

  • Wide range of opportunities for personal and professional development

  • Competitive compensation and equity grants

Top Skills

AI
Digital Marketing
Growth Analytics Tools
Lifecycle Marketing
Llms
Performance Marketing
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The Company
HQ: San Francisco, CA
31 Employees
On-site Workplace
Year Founded: 2024

What We Do

Patlytics unlocks massive productivity gains across the patent lifecycle — from patent prosecution, litigation, and pruning to the invention disclosure processes. Patlytics’ advanced large language models (LLMs) and generative AI-powered engine custom-built for IP is transforming the discovery, analytics, and reporting of intellectual property. Our platform delivers the global market standard of accuracy, speed, and security — enabling patent professionals to streamline workflows, enhance decision-making and IP protection, and reduce costs. Patlytics is the trusted partner to Fortune 500 companies, leading AM 100 law firms, and enterprise innovators across invention sectors, including Foley & Lardner LLP, Google, Koch Disruptive Technologies, Abnormal Security, Richardson Oliver Law Group, and more.

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