Ready to lead growth marketing at a career-defining level?
As WeWard's Head of Growth Marketing, you'll take the reins of all growth initiatives and steer this rocket ship to ambitious user and revenue milestones. Your playground? A global stage where you'll scale multi-channel marketing strategies and create user journeys that engage and inspire.
Based in the US office and reporting directly to Yves, our CEO, you'll be working with dynamic teams in Paris and New York, and you'll make an outsized impact and shape the next phase of WeWard's success.
Your Role: Build a world-class growth marketing function! You'll be responsible for developing and executing strategies that achieve our ambitious user growth and revenue goals by focusing on:
Performance Marketing
- Design, own, and scale our multi-channel performance marketing strategy, growing it to $1M in monthly spend by year-end while continuously testing new acquisition channels.
- Manage and optimize marketing investments with a focus on positive ROI, ensuring we hit CAC/LTV targets.
- Establish a robust creative engine and experimentation roadmap that consistently produces high-performing assets.
Your mission? Skyrocket Daily Active Users (DAU) - our North Star metric - and propel WeWard to new heights.
Lifecycle Marketing
- Manage and optimize the user journey across all communication channels (push notifications, email, in-app messaging) to maximize retention.
- Experiment with innovative campaigns and explore new channel combinations to increase user engagement.
- Refine messaging through A/B testing to ensure personalized and impactful communication at every step.
We count on you to keep users engaged and happy at every step of their WeWard journey!
Data Driven
- Set, track, and optimize KPIs aligned with business goals to maximize ROI and user engagement, ultimately driving business results.
- Use Amplitude, Adjust, and Excel to analyze trends, inform decisions, and shape strategic direction.
User First
- A relentless focus on creating value for users, ensuring that everything we do to attract and retain them is truly beneficial.
- We continually refine our strategies to deliver the best possible user experience every time.
Team & Management
Manage and develop a talented, motivated team of 3, including:
- Arnaud - Growth Marketing Lead
- Alice - Lifecycle Marketing (LCM) Manager, managing Asma, our User Engagement Apprentice
You’re the perfect match if you have…
🚀 6+ years in diversified growth marketing roles, driving and implementing growth strategies.
📱 A demonstrated experience in the mobile app industry, showcasing your ability to navigate and excel in this rapidly-evolving landscape
📊 A data-centric warrior mind, finding joy in analysis and strategic action.
💡 A creative spirit, always bubbling with groundbreaking ideas.
✨ A startup soul, hungry to make an indelible mark on a dynamic team.
What we offer
💰 Top tier earnings
Dive into a role offering a competitive salary range, with bonuses and stock options. Your hard work doesn’t just earn you a paycheck; it builds your stake in our mutual success.
🩺 100% covered health insurance
We’ve got you and your family’s health fully covered with Aetna. This includes Dental and Vision. At WeWard, your wellbeing is a priority, not an afterthought.
💪 Global work culture
WeWard offers at least one visit per year to get chances to work from our stylish Paris office, blending cultural diversity with professional growth.
🧑💻 Work-Life balance
Work remotely up to 2 days per week. Take advantage of a flexible remote work policy that blends in-office collaboration in our downtown New York City office with a home-based focus.
🏝️ 25 days of PTO + federal holidays
We believe in working hard and recharging harder. Enjoy our generous Paid Time Off policy that empowers you to take the breaks you need, when you need them.
🚌 Commuter benefits
We utilize pre tax dollars that are deducted directly from your paycheck, allowing you to get to work with a little less effort.
👉401k Plan
With a 2% employer match, 2 years graded vesting.
Recruitment Process
- Initial calls with HR Manager, the CEO and two members of the executive committee
- A case study followed by a 1-hour debrief with the CEO and two members of the executive committee
- A meet-and-greet with two direct reports
🏡 We finish with a tour of our offices to introduce you to other members of the team. And finally, if all goes well... Welcome to the team!
TOGETHER, MAKE MORE PEOPLE WALKING, THE WORLD OVER!
Top Skills
What We Do
WeWard wants to get more people walking the world over, by any means necessary.
The simple act of walking is good for our bodies, our minds, and the planet. But its immense value has been overlooked and underappreciated.
We know that humans are hardwired for the reward; so we’re creating more ways to playfully motivate people to walk using a free mobile application that rewards its users in a digital money (Wards) for walking. These Wards can be used inside a dedicated e-shop to support a cause, receive gifts or even cash.
After 4 years, WeWard rewards 20 millions of people for walking every day and increases its users' walking time by 24% in average.
VISION: MORE PEOPLE WALKING, THE WORLD OVER
MISSION: TO MAKE WALKING A MORE REWARDING PART OF OUR LIVES
Why Work With Us
WeWard is on a mission to help the world regain balance by getting people to recognize the immense impact walking can have on our body, minds, and planet.
Joining us is the opportunity to have a real impact on our society and work on team-first culture that ensures every employee has the opportunity to grow and learn.
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