Head of Growth Marketing

Posted 13 Days Ago
30 Locations
Remote
Senior level
Software
The Role
The Head of Growth Marketing will develop and execute demand generation campaigns, utilize data-driven decision-making to optimize strategies, lead a marketing team, ensure alignment with sales, and manage marketing technologies to drive growth in a fast-paced B2B SaaS environment.
Summary Generated by Built In

At Zowie, we’re revolutionizing how businesses interact with their customers. We’re creating a future where AI Agents handle 100% of customer service interactions—delivering instant, personalized, and exceptional experiences.


We believe AI Agents represent the next major technological shift, and Zowie is positioned to lead the charge. Leading consumer brands like True Classic, Decathlon, and InPost already trust our AI Agents to be on the front line of their customer care efforts, handling millions of conversations monthly.


We’re looking for a visionary Head of Growth Marketing to help bring the power of Zowie AI to businesses worldwide. In this role, you’ll merge strategic thinking, creative innovation, and data-driven execution to fuel exponential growth.


This is more than just a job; it’s a chance to shape the future of customer experience. You’ll be at the forefront of a technological revolution—educating the market and driving adoption of a truly transformative technology.

What you'll do:

  • Develop and execute demand generation campaigns: Generate a high-quality pipeline via multi-channel marketing campaigns (e.g., webinars, social media, email marketing, partnerships, content syndication, events, paid ads, podcasts, thought leadership).
  • Make data-driven decisions: Identify, track, and analyze key metrics to inform strategic decisions and optimize campaigns.
  • Experiment & innovate: Guide the growth strategy with learnings from frequent experimentation and quick iterations.
  • Build and lead a high-performing team: Recruit, hire, train, and mentor a team of marketing professionals.
  • Sales & Marketing Alignment: Collaborate closely with the sales team to ensure smooth lead flow and effective lead qualification.
  • Manage the marketing technology stack: Select, implement, and manage marketing automation platforms, analytics tools, and other relevant technologies.

Ideally, you'll bring with you:

  • Track record of high achievement in driving growth in sales-led B2B SaaS
  • Naturally curious and creative mind willing to think outside the box and experiment
  • Strong analytical thinking and data-driven decision-making skills
  • Exceptional planning, project management, and organizational skills
  • Experience working with marketing budgets of min. $500k per year
  • Track record of successfully leading a team of strong professionals
  • Clear and confident communication

Please note, as you'll be working a lot with the Teams in Europe (Central European Time), Zowie needs the Marketing Leader to be in Eastern or Central Time in North America. Thanks in advance for your understanding.

The Company
HQ: New York, NY
77 Employees
On-site Workplace
Year Founded: 2019

What We Do

Buying online should feel like walking into your favorite local shop: personal, friendly and easy. Zowie’s mission is to recreate offline shopping experiences online - but better.

We’re hiring! We’re growing fast, remote-first, and focused on winning as a team. Check out our open roles.

Zowie enables companies that sell online to deflect tickets using powerful automation technology, care for customers with omnichannel inbox and sell more using enhanced customer context. Zowie can act as your standalone customer service system or enhance your current tools like Zendesk, Intercom, Gorgias, and many others with automation technology.
- Free analysis of your automation potential | Know what you’re buying!
- Free omnichannel inbox | Get savings on tech.
- Tons of integration | Connect with Shopify, Magento, Klaviyo, Zapier and take your automation to the next level.

Use Zowie and…
1. Deflect up to 60% of repetitive questions in 4 weeks and cut resolution times by 67%.
2. Care – enables agents to resolve complex cases and increase CSAT by 12%.
3. Sell – detect buying intent and convert up to 40% more clients

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