Head of Branded Content

Head of Branded Content

Introduction to the team

Expedia Group’s Media Studio is an in-house agency serving the creative needs of our commercial Partners - creating bespoke content, advertising, social and PR campaigns to run across our media network, and beyond. We are seeking a Head of Branded Content to lead on the development and creative direction of branded campaigns and pitches - working alongside a talented team of other Creatives, Strategists and Producers. 

Make an impact!

You’ll be experienced creating compelling, contemporary narratives that match our brand tone of voice, whilst also delivering against Partner brand and commercial objectives and engaging hard-to-reach global audiences. As Head of Branded Content, you will work closely with the Head of Creative and Head of Integrated Production to focus on developing video formats; from short form content to engage audiences on social media to longer form films.

This role will focus on:

- Creative Leadership & Direction:  

• Develop and oversee the creative direction of video campaigns, ensuring alignment with overall brand vision and strategic objectives 

• Collaborate with the Head of Creative to conceptualize and pitch innovative ideas for video campaigns 

• Collaborate with the Head of Integrated Production to ensure productions are executed at the highest level 

• Take responsibility for driving the creative standard across multiple campaigns, simultaneously - overseeing projects from start to finish, keeping to deadlines and keeping key Media Studio team members informed of their status 

• Develop comprehensive video content strategies and concepts that are creatively exciting, based on our brands’ value propositions and positioning 

• Oversee the artistic and creative direction of campaigns, ensuring that visual and film elements align with your overall creative vision and relevant brand guidelines

Conceptualisation: 

• Collaborate with Creatives and Strategists to develop conceptual advertising & branded content that aligns with both Expedia and our Partner’s brand and marketing objectives 

• Champion excellence in the execution of 360 degree campaign assets, working with colleagues and external vendors to ensure that your creative vision is realised to the highest possible standard 

Collaboration: 

• Work closely with cross-functional, internal and external stakeholders (including Designers, Editors, and Producers as well as Expedia Group Brand Marketing + Content teams), encouraging feedback to refine concepts and ensure efficient campaign delivery 

• Collaborate with Media studio colleagues, generating ideas across all media types - researching and writing compelling treatments to support advertising and creative strategies through the development and production of video content 

Production Oversight 

• Lead the end-to-end creative process for video campaigns, from ideation and scripting, to production and post-production 

• Partner with the Integrated Production team, working with producers and project managers to establish timelines, budgets, and resource allocation for various projects 

• Develop, and when necessary working with external vendors approve, scripts, storyboards, and edits, ensuring alignment with creative objectives 

• Provide clear creative direction and constructive feedback throughout all stages in production  

• Generate best in class creative ideas and best practice delivery through strong narratives and video production from pre-production through to delivery 

• Support the management of key relationships with production companies, video partners, channels, and distribution partners to evaluate, co-develop and pitch ideas for Video 

Experience and qualifications: 

•  8-10 years + of experience in short and long-form content development and video production- within a production company or creative agency  

• Bachelor’s degree in TV, Film and Production, Advertising, Creative Advertising or related field 

• A skilled storyteller across video formats with the ability to understand and engage across multiple audiences 

• A brilliant communicator who is adaptable to change and is an efficient trouble-shooter 

• You have an eye for design with an awareness of current trends and popular culture 

• Fluency with PowerPoint (or equivalent) and the ability to build and present decks that effectively sell creative ideas 

• Passionate about travel and eager to inspire others 

• Original thinker & creative connector - continuously seeking & sharing fresh inspiration to drive the team’s creative output forward  

• Ability to balance creative vision with business objectives  

• Collaborative team player with a positive attitude 

• Self-motivated and pro-active, with a willingness to learn and grow 

• Proficiency in digital marketing and social media platforms 

• Detail-orientated with the ability to manage multiple projects simultaneously in a fast-paced environment  

• Excellent organizational and time-management skills