Head of Brand

Head of Brand 

Full Time 

New York , NY (preferred)

ABOUT BARK

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.
Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

WHO WE’RE SNIFFING FOR

As the Head of Brand at BARK, you will be responsible for developing and implementing strategies to enhance the recognition, value, and reputation of our brand. 

We are looking for someone with a combination of creative vision, analytical skills, and market insight to ensure our brand remains competitive, relevant in the marketplace and delivers magic to dogs and their people. You will also be a leader in utilizing AI to drive innovation, improve team workflows, and enhance overall brand strategy. Your expertise and creativity will help us connect with our audience, build our brand, achieve business objectives and make all dogs happy. 

KEY DUTIES

Brand Strategy:

• Develop and execute comprehensive brand strategies to meet business goals.
• Conduct market research to identify trends, consumer insights, and competitive landscape.
• Define and maintain the brand’s voice, tone, and messaging across all channels.

Events & Campaigns:

• Plan, coordinate, and execute activations, events, and integrated marketing campaigns that align with brand objectives.
• Collaborate with internal teams and external agencies to produce high-quality marketing materials.
• Analyze campaign performance and optimize strategies based on data-driven insights.

Brand Positioning:

• Ensure consistent brand positioning and messaging across all touchpoints.
• Develop and maintain brand guidelines to ensure uniformity in visual and verbal communication.
• Monitor brand perception and adjust strategies to enhance brand equity including NPS and SOV.

Product Development:

• Work closely with product development teams to ensure new products align with 4Ps, brand identity and values.
• Participate in the creation of product names, packaging, and promotional materials.
• Provide input on product features and enhancements based on consumer feedback and market trends.
• Trend mining and competitive intelligence 

Stakeholder Collaboration:

• Build strong relationships with key stakeholders, including customers, partners, and internal teams.
• Present brand strategies and campaign results to senior management.
• Act as a brand ambassador at industry events and conferences.

Brand Digital Presence:

• Oversee the brand’s digital presence, including website, social media, and online advertising.
• Implement content strategies to enhance online visibility and engagement.
• Monitor digital metrics and adjust tactics to improve performance.

Innovation and AI Integration:

• • Evaluate emerging AI technologies and implement tools that streamline creative workflows and enhance decision-making processes.
  • Foster an AI-first mindset within the team, creating training programs to ensure adoption and effective use of AI tools.
  • Lead experimental projects leveraging AI for content creation, trend analysis, and consumer engagement.

EXPERIENCE 

• 10+ years experience in CPG, consumer products and lifestyle brand experience
• Proven experience in a similar role owning a P&L and commercializing products from concept to production managing full-funnel  integrated campaigns
• Demonstrated ability to successfully integrate AI tools into strategic workflows and team processes.

SKILLS & QUALIFICATIONS 

• Bachelor’s or Masters degree in Marketing, Business, or related field.
• Data driven strategic approach to everything 
• Strong understanding of brand management principles and marketing strategies.
• Excellent communication and interpersonal skills.
• Creative thinker with the ability to translate ideas into actionable plans.
• Proficiency in marketing software and analytics tools.
• Passionate about dogs and an oversharer with dog pictures or videos
• Strategic planning and execution

ADDITIONAL ATTRIBUTES 

• Market research and analysis
• Creative design and branding
• Project management
• Digital marketing and social media
• Data analysis and reporting
• Team collaboration and leadership
• Passionate about branding and marketing
• Detail-oriented with a focus on quality
• Adaptable and able to thrive in a fast-paced environment
• Strong problem-solving skills
• Innovative mindset with a focus on continuous improvement

This position is a full-time salaried position. It is located on-site at our office in New York City. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish. 

FOR NJ/NY BASED APPLICANTS: 

• The base salary range for this position is $190,000- $260,000
• This position is eligible for equity 

**This compensation range is based on BARKs good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.