Head of Brand Marketing – NYC

Posted 10 Days Ago
Be an Early Applicant
New York, NY
Junior
Gaming • Mobile • Software
The Role
Lead the marketing team by defining the brand voice, executing creative campaigns, managing team performance, and engaging with gaming communities.
Summary Generated by Built In

Medal enables millions of gamers to capture and share their best gaming moments and create memories together. Medal's 1.5M+ daily active users create 5M+ videos per day on our desktop and mobile applications. Your work will have a real impact on millions of people around the world! Medal increased revenue by 4x in 2024.


Medal is searching for a Head of Brand Marketing. This is an opportunity to build the marketing team for a high growth start-up on path to IPO.


We need someone with a strong perspective on Medal’s product, a clear vision for Medal’s voice, and the creative instincts to shape how we tell our story to gamers worldwide. We’re looking for someone obsessed with how brands create culture, how marketing campaigns break through, and how communities rally around a vision. Ideally but not required, we want someone who has built a marketing and brand function from 0 to 1 before.

What You Will Do

  • Own the brand voice: Define what Medal stands for, and make sure everything we do reflects that.
  • Build, execute, and track results of creative marketing campaigns that resonate with gamers and drive growth.
  • Work hands-on with creative assets: videos, visuals, including content on socials.
  • Develop and manage a team: bring structure, track performance, and measure success when needed.
  • Engage with the gaming world: You should be engaging with players, especially Medal’s core communities (Roblox, Minecraft, Fortnite, GTA, CS).

What We’re Looking For

  • Tasteful – You know how to appeal to our users, who are young and deep in gaming culture.
  • Visionary – You have a strong perspective on what Medal’s voice should be, and you can clearly articulate that vision alongside the brand that powers it.
  • Scrappy – This team is small today. We need to collect wins and prove its value before we scale it.
  • Gamer – You actively play games and deeply understand the ecosystem of at least one of Medal’s core games (Roblox, Minecraft, Fortnite, GTA, CS).
  • You understand brand building – not just tactics, but the deeper "why" behind a brand’s existence. You get how to turn a brand into a culture.
  • NYC in-person – You are excited about working in-person in NYC 5 days a week.
  • Data-driven – You can measure campaign success and provide actionable insights.

Why Join Us

  • Work on cutting-edge tech and help shape the future of gaming.
  • Passionate team that values ownership and innovation.
  • Competitive salary, equity options, health insurance, 401k.


Top Skills

Brand Marketing
Creative Campaigns
Social Media
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The Company
HQ: New York, New York
57 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

About Us: Create gaming memories while apart — Medal enables you to reliably capture and meaningfully share online memories with friends (..that would otherwise be lost to time).

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