Location: Cape Town (with international travel)
Are you an experienced leader with a strong network in the China/Asia market? Do you have the expertise, language skills and determination to drive strategic growth, build high-impact partnerships, and leverage data insights to shape the future of financial services? If you thrive in a fast-paced environment and are passionate about expanding global markets, this role is for you!
About the Role
As the Head of Asia, you will be responsible for leading and expanding Mukuru’s China/Asia business corridors, establishing strong partnerships, and driving key initiatives that contribute to Mukuru’s global expansion strategy. This role requires strategic vision, cultural expertise, negotiation skills, and a data-driven approachto unlock new market opportunities.
Key Responsibilities:
Market Expansion & Network Building
- Drive the growth and expansion of new and existing China/Asia market corridors.
- Leverage an existing network of industry contacts, including business associations, chambers of commerce, embassies, and key market players.
- Establish and lead an agent networkacross China/Asia markets.
Strategic Partnerships & Business Development
- Develop and maintain high-value relationshipswith stakeholders in China, Asia, and Africa.
- Negotiate strategic deals and collaborate with cross-functional teams to drive business success.
- Stay ahead of market trends and competitor activities to identify new business opportunities.
Marketing & WeChat Strategy
- Drive targeted marketing initiativesfocused on China/Asia corridors.
- Utilize WeChat marketing and video content creation to engage and grow Mukuru’s brand presence.
- Develop culturally relevant marketing campaigns tailored to the China/Asia customer base.
Data-Driven Decision-Making
- Analyze market data, financial reports, and consumer insights to shape operational strategies.
- Implement data-driven business growth strategies to optimize market penetration.
International Travel & Market Representation
- Represent Mukuru at key industry events, conferences, and business meetings in China/Asia.
- Conduct on-the-ground research to assess new opportunities and build local connections.
What You’ll Need to Succeed
- A Bachelor’s degree in Business, Marketing, Finance, or a related field.
- Established connections in the China/Asia business community.
- Fluency in both Cantonese/Mandarin and English(spoken and written).
- Strong negotiation, influencing, and stakeholder management skills
- Expertise in WeChat marketing and digital engagement strategies.
- Experience with data analysis, business intelligence, and strategic decision-making.
- Willingness and ability to travel internationally for market expansion.
Why Join Mukuru?
- Be part of a fast-growing, innovative financial services company
- Make a global impact by shaping Mukuru’s expansion into new international markets.
- Enjoy career growth opportunities in a dynamic and forward-thinking team.
If you have the expertise, network, and passion to drive Mukuru’s China/Asia market expansion, we want to hear from you!
Apply now and be part of our global success story!
Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.
If you do not receive any response after two weeks, please consider your application unsuccessful.
NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS
Top Skills
What We Do
Mukuru is one of the largest money transfer providers in Africa and a leading Next Gen Financial Services Platform that offers affordable and reliable financial services to the emerging consumer. The foundation of our business was built by providing the continent’s migrant diaspora with safe, convenient international money transfers. From this base we have grown a wide range of products and services that take their cue from our customers’ needs and aspirations for greater financial security and a better life. To this end, we continue to build a highly robust and resilient physical and digital financial payments infrastructure across Africa that unlocks new value-added services for our loyal customers. This includes cash transfers, Mukuru Funeral Cover, and the Mukuru Card. As a fintech provider, Mukuru has underpinned its successful customer engagement strategy with the ability to ‘speak the language’ of its users and gain a grassroots understanding of the unique pain points that customers face in each market. Our engagement platforms include WhatsApp, free USSD, the Mukuru App, and the website. Customers are always able to speak to Mukuru about any challenges or difficulties with the platform, whether it’s a Mukuru agent in a physical booth, at a branch, over the telephone, or via a virtual live chat function in a language of the customer’s choosing, and often in their mother tongue. Take a walk through our Contact Centre at any time, and you’ll hear conversations in 15 languages – our very own united nations of Africa and Asia.
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