Growth Product Manager

About HighLevel

Founded in 2018, HighLevel Inc. (www.gohighlevel.com) is a B2B SaaS platform empowering marketing agencies, entrepreneurs, and small businesses. We provide a comprehensive solution for lead generation, customer relationship management, automation, and revenue growth across various industries. Our platform serves 90,000+ agencies and 680,000+ businesses in industries like real estate, dental & medical, local services, home services, e-commerce, digital courses & community management, social media influence, and professional services. With a 2,100+ member remote team across 15 countries, we prioritize innovation, rapid execution, and user-centric development. Learn more about us on our YouTube channel.

Why Join HighLevel?

Hyper-Growth & Impact: Shape and drive growth for one of the fastest-growing B2B SaaS platforms.

User-Centric Focus: Build solutions that help digital creators, course builders, and eCommerce brands scale their businesses.

Fast-Paced Execution: HighLevel follows lean, experiment-driven methodologies to ship improvements in weeks, not quarters.

Cross-Functional Collaboration: Work with product, marketing, success, and engineering teams to drive adoption and engagement.

Ownership & Autonomy: You get the space to take initiative, lead growth strategies, and deliver measurable results.

About the Role

We’re seeking a Growth Product Manager to drive engagement, adoption, and revenue growth for Digital Creators, Online Courses, Communities & eCommerce businesses using HighLevel. You will focus on activation, retention, and expansion by leading experiments, optimizing user flows, and leveraging data-driven insights to improve product adoption.

This is a high-impact role requiring close collaboration with marketing, sales, customer success, and product teams. Your work will directly contribute to increasing trial conversions, feature adoption, and expansion revenue within these segments.

Type: Full Time (Remote in India)

Key Responsibilities

Drive User Growth: Develop and execute strategies to increase adoption, retention, and expansion for creators, course sellers, and eComm businesses.

Optimize Activation & Onboarding: Identify friction points in the user journey and implement solutions to accelerate activation and feature adoption.

Experimentation & A/B Testing: Run rapid experiments to validate hypotheses around user growth, trial conversions, and engagement.

Data-Driven Decision Making: Analyze product usage data, NPS, C-SAT, retention, and churn to uncover growth opportunities.

Collaboration Across Teams: Work closely with marketing, product, success, and support to improve user experiences and drive growth initiatives.

User Research & Feedback Loops: Conduct regular user interviews to understand pain points and develop solutions that enhance product stickiness.

Monetization & Expansion: Identify upsell and cross-sell opportunities within the digital creator and eCommerce ecosystem.

Go-to-Market Support: Collaborate with marketing and sales teams to refine messaging, positioning, and user education initiatives.

Core Skills

Growth & Experimentation: Experience running A/B tests, optimizing funnels, and iterating on product-led growth strategies.

Analytics & Insights: Strong ability to interpret data (via Mixpanel, Pendo, Google Analytics, SQL, etc.) and translate insights into actionable plans.

User-Centric Mindset: Ability to deeply understand and anticipate user needs through direct engagement and research.

Cross-Functional Leadership: Experience working with marketing, sales, product, and engineering to execute growth strategies.

Project & Program Execution: Ability to prioritize and execute initiatives that deliver measurable impact.

Technical Acumen: Understanding of SaaS products, API-driven workflows, and automation tools used by digital creators and eCommerce businesses.

Additional Skills (Preferred)

- Prior experience in Digital Creators, Online Courses, Community Management, or eCommerce SaaS.

- Familiarity with PLG (Product-Led Growth) strategies.

- Experience working in a fast-paced startup or high-growth SaaS environment.

- Understanding of marketing automation, funnels, and behavioral analytics.

What Success Looks Like

- Increased trial-to-paid conversions within the Digital Creators, Courses, Communities & eComm segments.

- Improved feature adoption & retention through better onboarding and engagement strategies.

- Higher expansion revenue through upsell/cross-sell strategies for existing users.

- Reduced churn rates by addressing core pain points in the user journey.

- A strong, data-backed growth experimentation process leading to measurable improvements.

This role is ideal for someone who thrives on growth experimentation, user engagement, and data-driven decision-making while working across teams to build a high-impact product experience

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organisation stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities, and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences while providing excellent service to our clients and learning from one another along the way! Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.