Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
As the Growth Marketing Manager - Web, you will be an important driver in helping our marketing, product and engineering teams grow the future of Roblox. In this role, you’ll own end-to-end execution of web-based growth initiatives, leveraging performance marketing, SEO, CRO (Conversion Rate Optimization), and analytics to drive measurable impact. You will collaborate with cross-functional teams across product, engineering, creative, and data science to optimize user acquisition and maximize the effectiveness of our web marketing funnel. You will report directly to the Senior Manager, Growth Marketing.
You will:
- Develop & Execute Web Campaign Strategies – Plan, launch, and optimize paid and organic web campaigns across multiple channels, including Google Ads, Meta, programmatic display, and SEO-driven initiatives.
- Continuously test and optimize landing pages, user flows, and calls-to-action to improve conversion rates and drive higher ROI.
- Use Google Analytics, GA4, web attribution partner and other analytics platforms to track campaign effectiveness, measure LTV, and refine acquisition strategies.
- Work with content and SEO eng teams to enhance organic web presence, optimizing for high-intent keywords, on-page SEO, and technical improvements to increase discoverability and inbound traffic.
- Work with the data science team to design and run experiments across ad creatives, targeting, landing pages, and funnel optimizations to drive continuous performance improvements.
- Own and optimize web campaign budgets, ensuring efficient allocation across search, display, and affiliate channels to maximize ROAS.
- Partner with product, design, data science, and engineering to enhance the web experience and drive seamless marketing-to-product integration.
- Identify and test new growth channels, international expansion opportunities, and audience segmentation to scale user acquisition.
You have:
- 4+ years of experience in growth marketing, performance marketing, or web marketing with a focus on paid media, SEO, and conversion optimization.
- Expertise in growth marketing or user acquisition with focus on the user funnel.
- Proven track record of managing paid web campaigns (Google Ads, Meta, programmatic, affiliate marketing) and scaling SEO-driven acquisition strategies.
- Strong familiarity with web attribution and fraud detection.
- Analytical and quantitative mindset. Data-driven results are at the forefront of all decisions. Ability to partner closely with Data Science to set up experiments.
- Strong collaboration skills with cross-functional teams. Ability to inspire and get buy-in to influence the product roadmap.
Preferred Qualifications
- Familiarity with MarTech tools, CDPs (Customer Data Platforms), and web personalization strategies.
- Experience with international web marketing and localization strategies.
- Understanding of privacy regulations (GDPR, DSA, CCPA) and their impact on digital marketing.
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For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits.
Annual Salary Range
$172,980—$211,910 USD
Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).
You’ll Love:
- Industry-leading compensation package
- Excellent medical, dental, and vision coverage
- A rewarding 401k program
- Flexible vacation policy (varies by exemption status)
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- At Roblox HQ:
- Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.
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What the Team is Saying
What We Do
Roblox is an immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create and share endless unique experiences. Our vision is to reimagine the way people come together — in a world that's safe, civil, and optimistic. To achieve this vision, we are building an innovative company that, together with the Roblox community, has the ability to strengthen our social fabric and support economic growth for people around the world.
Why Work With Us
Every day, Roblox employees tackle complex questions and drive incredible innovation. Join us in building the future of human connection and communication.
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Roblox Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are requiring employees to be in the office three days a week – with core days being Tuesday, Wednesday, and Thursday. On Mondays and Fridays, employees may choose to work remotely, although the office will still be open.
