Growth Marketing Manager - Email & CRM

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

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About the Role  

We’re looking for a hands-on, data-driven Email & CRM Marketing Manager to help scale and optimise Cleo’s customer communication strategy. Over the past year, Cleo has doubled in size, thanks in large part to the efforts of our Growth Marketing team across both paid and owned channels. Now, we’re looking to strengthen our Email and CRM capabilities with an experienced professional who can bridge the gap between execution and strategy.

This role is ideal for someone who has strong technical expertise in email marketing and CRM but also enjoys testing, optimisation, and strategic decision-making. You’ll be responsible for owning campaign execution while also playing a key role in driving engagement, retention, and conversion through email, push notifications, and in-app messaging. You’ll work closely with our creative, data, product, and growth teams to ensure that our messaging is impactful and aligned with our broader business goals.

Key Responsibilities

• Campaign Execution & Optimisation
  • Own the end-to-end execution of Email and CRM campaigns, including segmentation, setup, testing, scheduling, and deployment.
  • Work with creative and content teams to ensure email copy, visuals, and messaging align with Cleo’s brand voice.
  • Conduct thorough QA and A/B testing to maximize open rates, click-through rates, and conversions.
  • Develop automated email and notification workflows that drive engagement and retention.
• Strategy & Growth Initiatives
  • Help shape the email and CRM strategy, identifying opportunities to improve customer journeys and increase lifetime value.
  • Develop data-driven experiments to test new messaging strategies, personalisation approaches, and segmentation techniques.
  • Collaborate with Product and Engineering teams to explore new CRM capabilities, integrations, and customer engagement features.
• Performance Analysis & Reporting
  • Monitor key performance metrics (open rates, CTR, conversion rates, etc.) and identify trends, insights, and areas for improvement.
  • Prepare regular reports and recommendations, translating data into actionable marketing strategies.
  • Work with the data team to refine segmentation, audience targeting, and personalisation efforts.

What We’re Looking For

• 3+ years of experience in Email Marketing, CRM, or Lifecycle Marketing.
• Strong experience using email/CRM platforms such as Braze, Iterable, or Customer.io.
• Highly organised and detail-oriented, with a strong ability to manage multiple campaigns simultaneously.
• Comfortable working in a fast-paced, data-driven environment, with a proactive approach to problem-solving.
• Experience with A/B testing and optimization strategies to drive performance improvements.
• Basic experience with editing HTML/CSS for email edits.
• Strong analytical skills; familiarity with Google Analytics, Looker, or similar reporting tools
• SQL knowledge is a plus, but we're happy to support your development here too
• Experience in B2C marketing, preferably in Fintech or App Marketing.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ This is a PMPS3 level and given the scope and how we view progression in the role, we targeting a base salary of £52k - £60k.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support. 
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
• Other benefits;
• Company-wide performance reviews every 6 months 
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme 
• And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If you’re an existing user, you’ll still have access to the app. But some features won’t be available (just for a little while). Why? 99% of our users are based 

in the US – where financial health is often overlooked. We’ve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then we’ll be able to apply what we learn to better support our UK users in the future.