Growth Marketing Executive

Growth Marketing Executive
As a Growth Marketing Executive at Treatwell, you’ll play a pivotal role in driving our acquisition strategy and expanding our salon partner network. You’ll support the optimisation of paid campaigns across multiple platforms, ensuring we generate high-quality leads and maximise return on investment.
This is a highly dynamic role where you’ll experiment with creative growth strategies, collaborate closely with our sales teams, and help shape Treatwell’s overall growth trajectory.

You will be responsible for:

• Campaign Strategy & Optimisation - Develop and execute high-performing campaigns across Google, Meta, TikTok, and Pinterest to meet business objectives. Define audience segments, refine targeting, and continuously test creative messaging.
• Creative Development - Work closely with our design and content teams to ideate, test, and optimise creative assets that drive engagement and conversion.
• Platform Partnerships - Build and nurture relationships with account managers at Google, Meta, Pinterest, and TikTok to leverage the latest platform features, betas, and advertising innovations.
• Performance Analysis & Reporting - Track, analyse, and report on campaign performance, providing data-driven insights and recommendations to refine strategies and improve efficiency.
• Emerging Trends & Innovation - Stay ahead of industry trends, AI advancements, and new media opportunities to identify untapped growth potential for Treatwell.
• Paid Media Execution - Launch, manage, and optimise paid social and paid search campaigns, ensuring a balance between creative impact, audience segmentation, and advanced bidding strategies.
• Collaboration & Integration - Work cross-functionally with internal teams, including Sales, CRM, and Brand, to ensure seamless execution of growth initiatives.

About you: 

• Experience - 2+ years of hands-on experience managing performance marketing campaigns, particularly in Meta Ads. Additional experience in paid social or search (Google Ads, TikTok, Pinterest) is a plus.
• Analytical Mindset - Strong ability to interpret campaign data, extract actionable insights, and optimise strategies based on performance metrics.
• Creative Eye - Passion for social media marketing and a keen understanding of what makes compelling, high-converting ad creatives.
• Strategic Thinker - Good understanding of audience targeting, campaign optimisation, and growth marketing principles.
• Strong Communicator - Ability to present findings, ideas, and recommendations clearly to both marketing and sales teams.
• Proactive & Results-Driven - A self-starter who thrives in a fast-paced environment, continuously testing, learning, and refining strategies for maximum impact.
• The role requires 3 days per week in our London office in Farringdon.

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

We’ll treat you with:

• 28-days holiday, plus bank holidays
• Monthly £40 Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Plumm
• Benefits platform offering cycle to work scheme, high street discounts and other perks
• Growth funds for you to develop and grow with your team
• A beneficial pension scheme and enhanced parental pay & leave policy
• A dynamic organisation with Thursday drinks in the office

Equal Ops

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.