About the Role:
In this pivotal role, you will lead and execute impactful marketing strategies across the EMEA region, combining expertise in Partner Marketing, Field Marketing, and Demand Generation. Your efforts will drive awareness, demand, and engagement with partners and customers, aligning closely with Coro’s business objectives and regional growth goals.
About Us:
Coro, one of the fastest-growing cybersecurity companies globally, is seeking a talented, passionate, and experienced Director of Regional and Channel Marketing to join our team. With $175M in funding raised over the past few years, Coro is revolutionizing cybersecurity with its All-in-One Cybersecurity SaaS platform, protecting mid-market customers from critical cyber threats across email security, cloud applications, endpoint security, and data protection.
Headquartered in Chicago, IL, with offices in Tel Aviv, New York, Chicago, London, and remote locations worldwide, Coro offers the opportunity to work with a diverse and innovative team from around the globe.
At Coro, we embrace a dynamic, supportive culture that celebrates diversity, fosters teamwork, and empowers every team member to contribute and grow. If this sounds like the challenge you’ve been looking for, we’d love to have you join us!
Responsibilities:
Team Leadership & Management
- Lead and develop a high-performing channel marketing team, providing strategic direction, mentorship, and professional growth opportunities.
- Establish clear goals and KPIs for the team, ensuring alignment with Coro’s broader go-to-market and channel strategies.
- Foster a collaborative and results-driven culture, ensuring the team operates efficiently and delivers high-impact marketing initiatives.
Partner Marketing
- Collaborate with Channel Partners and Channel Marketing:
- Develop and execute partner-specific marketing plans and co-marketing programs to drive pipeline and revenue growth.
- Engage directly with senior partner executives to co-create comprehensive, strategic go-to-market (GTM) plans that drive joint success.
- Build Scalable Co-Marketing Initiatives: Collaborate on the creation of campaigns-in-a-box, joint webinars, digital initiatives, and marketing materials for channel partners to drive demand and partner success.
- Manage MDF Budget: Collaborate with the channel marketing to oversee Market Development Fund (MDF) and sponsorship programs with partners, ensuring optimal use of budgets and resources.
- PRM Platform Oversight: Collaborate with the channel marketing team to optimize the Partner Relationship Management (PRM) system with relevant content, assets, and communication strategies to enhance partner engagement.
Field Marketing
- Plan and Execute Regional Events: Manage field events and programs, including seminars, trade shows, conferences, and industry associations. Oversee all aspects of event execution, from initial planning to contracts, logistics, promotional communications, on-site/virtual delivery, and post-event follow-up.
- Identify Industry Opportunities: Research and recommend relevant industry events, sponsorships, and speaking opportunities to increase Coro’s presence and visibility in the region.
- Manage SWAG and Regional Assets: Oversee the creation, distribution, and targeting of SWAG as part of the regional marketing strategy, ensuring alignment with branding and demand generation goals.
- Align Events with Demand Generation: Integrate field marketing events with core demand generation campaigns to ensure marketing-qualified lead (MQL) creation and pipeline acceleration.
Demand Generation: Work with Coro’s partners to create opportunities for their customers.
- Regional Lead Demand Gen Programs: Collaborate with demand generation team to execute integrated, multi-touch marketing programs designed to generate demand, drive pipeline growth, and support sales objectives.
- Analyze and Optimize Campaigns: Track key performance indicators (KPIs) for campaigns, analyze results, and implement strategies to improve performance and ROI.
- Content Development: Collaborate with internal teams to create regionally relevant content, including digital campaigns, blogs, webinars, and case studies, that drive engagement and conversion.
Budget and Resource Management
- Regional Budget Oversight: Manage the regional marketing budget.
- Resource Optimization: Ensure effective allocation of resources to achieve maximum impact on pipeline and revenue growth.
Collaboration and Cross-Functional Engagement
- Align with Sales and Product Teams: Partner closely with EMEA sales, business development, product marketing, and global campaign managers to ensure marketing activities align with business objectives and revenue goals.
- Team Coordination: Work collaboratively across teams to leverage insights and strategies that strengthen regional marketing efforts.
- Partner Recruitment and Enablement: Assist in recruiting, onboarding, and enabling new channel partners to expand Coro’s partner ecosystem.
Skills and Experience:
- 6-8 years of experience in partner marketing, field marketing and demand generation, with proven expertise in building and executing marketing strategies and programs for EMEA region.
- Proven track record and experience with in the cyber security industry is a must.
- Prior experience within the EMEA market and a channel first model required.
- Demonstrated ability to independently take action, drive initiatives, and build comprehensive demand generation programs that deliver measurable results.
- Strong creativity and strategic thinking, with the ability to develop compelling content, campaigns, and messaging that align with business objectives.
- In-depth knowledge of partner ecosystems, including developing and managing co-marketing programs with channel partners.
- Proficient in Salesforce, HubSpot- Marketing,Pardot, Monday.com, PRM systems, and other leading marketing platforms, with the ability to use tools effectively for lead generation, campaign management, and reporting.
- Willingness to travel (up to 30%) to execute events, attend strategic partner meetings, and support partner business needs.
- Exceptional interpersonal and relationship management skills, with the ability to engage diverse stakeholders, including C-level executives, partners, and customers.
- Strong project management skills, capable of executing multiple initiatives concurrently while maintaining high attention to detail.
- Proven success in content development and integrated marketing strategies to accelerate pipeline and drive revenue.
- Excellent verbal and written communication skills, with experience creating impactful presentations and marketing materials.
- Additional languages a plus, particularly Spanish or Italian
- Hybrid role based in London, UK, with flexibility to work across diverse teams and time zones.
- Positive attitude, can-do mentality, and a healthy customer/partner obsession combined with an analytical, agile, and results-driven orientation.
- BS/BA degree, preferably in marketing, business, communications, or a related field of study.
Job Benefits and How We Work:
Job Benefits and How We Work:
- Unlimited holiday time
- Regular team socials
- World-class product
- Working with teammates from the US to Tel Aviv
- Private medical insurance
- Life Insurance
- Discounted Gym membership
- Pension scheme
- Employee Assistance Program
What to Expect in the Interview Process::
- 45-minute zoom interview with our Recruiting Team
- 60/90-minute zoom interview with hiring manager, CMO
- 45-minute zoom interview with SVP/GM of EMEA
As job positions at Coro open and are publicly posted, we encourage all applicants who believe they have the qualifications and would be a good fit for the position to apply.
Coro is an Equal Opportunity Employer. We embrace the value you can bring to our team through your commitment, skills and abilities, creativity, experience and diversity...not your skin color, sex, gender or otherwise. However you identify, if you’re passionate, good at what you do, feel aligned to Coro's mission, and feel you’re the right fit for an open position, we encourage you to apply.
What the Team is Saying
What We Do
We are a cybersecurity software company. Coro’s AI enabled Modular Cybersecurity Platform is the only one in the industry specifically designed to provide Mid-Market customers with scalable and affordable “enterprise grade” protection for all of their priority threat vectors.
Our platform has aided us in being able to raise $100 million in Series D funding in March of 2024, bringing the total funding raised to $255 million over the last 24 months, and acquiring our first company, Privatise. The funding is primarily being used to enhance the Coro Cybersecurity SaaS platform and for additional headcount growth, as Coro continues to expand globally. Looking to IPO in the next few years, it is a great time to join a fast-growing pre-IPO organization.
Why Work With Us
We are a customer focus organization and Coro gives you the ability to work with people and teammates from across the world. We're innovative, always updating and improving our product, and transparent. At Coro, we promote from within, provide regular professional development opportunities and work with team members to achieve their full potential.
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Coro Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We have offices in Chicago, New York, London, and Tel-Aviv where our team members work on a hybrid basis. As well as our remote team members located throughout the United States and Europe.
