Growth Marketing Analyst (Google Search Required)

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

What you’ll be doing:

• Implement and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management.
• Daily use of reporting, analytics, and trend tools
• Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management.
• Responsible for all basic tactical execution and campaign audits
• Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls
• Consistently looks for ways to improve current processes or introduce new approaches that will contribute to the client’s success.
• Plan, design, and operate paid search campaigns: Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B Testing
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis
• Campaign budget maintenance & monitoring to ensure proper pacing.
• Effectively communicates insights and findings based on campaign performance to their clients.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to connect and see if you could be a great fit.

Requirements:

• 2.5+ years of related work experience
• Hands on experience in managing monthly campaign budgets $50k+
• Experience with competitive reporting: Adthena, The Search Monitor, Auction Insights.
• Advanced computer skills, particularly Microsoft Excel and PowerPoint
• Google + Microsoft Ads, additional certifications a plus.
• Experience working in Google Analytics
• Experience with paid search platforms like SA360, Skai etc.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Compensation:

The hiring base salary range for this role is $25,000 - $30,000. We also offer incentive pay. Beginning Q2 2024, this role will be eligible for our new RevShare program comprising a monthly variable commission opportunity and a discretionary annual bonus.  

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon requests. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.