Graphic Designer, Brand Marketing

ABOUT THIS POSITION

We’re seeking a talented and motivated Graphic Designer to join Waystar’s Brand Marketing team, reporting to the Creative Director. This role will play a critical part in driving lead generation and sales pipeline growth by delivering compelling branding and marketing assets that activate demand, engage prospects, and fuel performance.
The Graphic Designer will collaborate across teams to develop creative solutions that elevate Waystar’s brand presence across digital campaigns, events, sales initiatives, and demand generation programs. This role will work closely with copywriters and content strategists who will provide the necessary copy and content direction, ensuring a cohesive and impactful brand narrative.

WHAT YOU'LL DO

• Develop visually compelling assets that align with Waystar’s brand guidelines to support marketing campaigns.
• Design creative content for webinars, eBooks, emails, targeted display ads, blogs, trade publications, direct mail, videos, landing pages, +more.
• Work closely with the performance marketing team, copywriters, and content strategists to develop concepts that resonate with target audiences and drive conversion.
• Design and execute materials for industry events and tradeshows, including booth design, promotional materials, booth collateral, and event videos.
• Ensure a cohesive visual experience across all event touchpoints.
• Produce visually engaging designs for web pages, landing pages, digital ads, and UI elements.
• Support ongoing website optimization by designing resource center assets, campaign pages, event pages, and channel partner pages.
• Ensure designs are optimized for accessibility, responsiveness, and user experience.
• Design assets that support pipeline growth, including sales presentations, proposals, and other materials that help sales teams effectively communicate Waystar’s value proposition to prospects.
• Develop engaging designs for ROI calculators and integrate them seamlessly into campaigns.
• Ensure assets align with performance marketing goals and contribute to measurable business outcomes.
• Work closely with internal stakeholders, including marketing leadership, brand marketing, performance marketing, product marketing, events, and external vendors, to understand objectives and deliver effective design solutions.
• Manage multiple projects simultaneously while meeting deadlines and maintaining high-quality design execution.
• Demonstrate strong project management skills, independently managing timelines, priorities, and deliverables to ensure efficient workflow and successful project completion.

WHAT YOU'LL NEED

• Bachelor’s degree in graphic design, visual arts, or a related field, or equivalent professional experience.
• 3+ years of professional experience in graphic design, preferably within a corporate, B2B, or agency setting.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with tools like Figma or Sketch.
• Strong understanding of typography, color theory, and layout principles.
• Experience designing assets for digital campaigns, websites, and sales enablement materials.
• Knowledge of digital design best practices, including responsive design and accessibility standards.
• Motion graphics and video editing experience (After Effects, Premiere Pro) is a plus.
• Excellent communication and collaboration skills.
• Strong attention to detail and ability to balance creativity with strategic objectives.
• Proven ability to independently manage deadlines, prioritize tasks, and oversee multiple projects efficiently.

BONUS POINTS

• Passion for branding and visual storytelling.
• Ability to work in a fast-paced, deadline-driven environment.
• A creative thinker who thrives on problem-solving and innovation.
• Experience in the healthcare technology or software industry is a plus.

WAYSTAR PERKS

• Competitive total rewards (base salary + bonus, if applicable)
• Customizable benefits package (3 medical plans with Health Saving Account company match)
• We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs, including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.