Job Description
The Go-to-Market manager will play a central role in leading Perfect Path to Purchase agenda for Eastern Europe: GTM, Sales digitalization, DPEX program implementation.
This position will report directly to the Head of Sales Excellence Eastern Europe and is based in Amsterdam.
Key Responsibilities:
- Execute the development of the Hybrid Managed Model: Deployment of the 3YS GTM strategy, Roles & Responsibility definition, people onboardings, engagement plan, next steps and development plan; Playbook creation for repeatable models in Retail & Away from Home channels; KAM model improvement
- Lead the creation of a Distributor Partner change playbook, supporting the commercial team on execution
- Manage and support the direct sales model: assist the Head of Sales Excellence in creating the GTM Roadmap for new markets; support commercial roadmap implementation, manage the Merchandisers strategy in Czech Republic.
- Implement Global Programs specifically the Hospitality Program,
- Enhance JVP and implement DPEX Scorecarding: tracking KPIs, reporting results via presentations, dashboards and newsletters
- Lead business cycle continuous enhancement: standardize commercial plan-sign off to improve forecasting, External MPR, create methodology to improve DP category management
- Implement the Perfect Store program: Image recognition & Analytics
- Digital projects development: POS Potential // Sales Tech Ecosystem // Nielsen // Focus // SharpGrid
- Lead analytics in Commercial team - reporting, visualizations and dashboards preparation
Key requirements:
- 5+ proven experience in sales excellence, go-to-market strategies, and key account management
- Experience in managing distributor partners and direct sales models
- Experience in implementing digitalization projects and global programs
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
What the Team is Saying
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
