GN - Song - MT - Brand and Creative - Copywriter & Content Marketing Lead

The Strategy & Consulting Global Network Song Practice

Job Title - Brand and Comms Advisor | Strategy Consultant | The Strategy & Consulting Global Network Song Practice

Management Level: 9 - Consultant 

Location: Mumbai

Must have skills:

Brand strategy, Communication, Creative Strategy

Good to have skills:

Media Relations, Content Strategy, Measurement

Job Summary

A Brand and Communications Advisor is a key figure in shaping and managing a company’s brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both, internal and external audiences.

Join our team of SONG who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will work on transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of these, you will drive the following:

• Assist in defining and refining brand identity, articulating the brand’s mission, values, and vision to ensure alignment across all communication platforms 

• Oversee the consistency of messaging, tone, and visual identity across all touchpoints (E.g.:  marketing materials, website, social media, and internal communications) 

• Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges 

• Provide guidance and training to internal teams on brand standards, communication practices, and messaging 

• Analyze and report on brand performance and positioning in the market. Ensuring it meets business objectives and resonates with target audiences. 

• Design comprehensive communication strategies that support business objectives, aligning both internal and external communications 

• Provide counsel on the most effective ways to communicate key messages to various stakeholders, including employees, customers, media, and investors 

• Track & analyse media mentions and brand sentiment to assess how the brand is being perceived 

• Work closely with HR and other departments to ensure that employees are informed and aligned with the brand’s vision, goals, and culture 

• Help create internal newsletters, intranet updates, and other communication materials that keep employees engaged and informed 

• Support executives in crafting messages that reflect the company’s vision and communicate effectively with internal teams 

• Help guide the creation of brand-related content for various platforms, ensuring it is consistent with brand guidelines and messaging 

• Assist in the development of a content strategy that aligns with the broader communication and marketing objectives 

• Ensure all content (including blogs, social media posts, and marketing materials) aligns with brand values and is on-message 

• Advise on the development of social media strategies to enhance brand visibility, engagement, and customer loyalty 

• Guide digital content creation and digital campaigns to ensure consistency with brand objectives 

• Stay informed about industry trends and competitor activities to ensure the brand stays relevant online 

• Use market research tools to gather feedback and assess the effectiveness of communication strategies 

• Use data and feedback to identify audience needs and preferences, helping to adjust communication strategies accordingly 

• Working with key decision-makers and acting as a trusted advisor. 

• Developing business cases and strategic assessments to support marketing and branding decisions.

Bring your best skills forward to excel at the role:

• Proven track record in managing brand positioning and brand identity development 

• Strong product management knowledge 

• Demonstrated ability to provide strategic counsel to senior management or leadership teams regarding brand direction, messaging, and communication challenges 

• Proficiency in digital marketing, social media, and analytics tools 

• Ability to use market research and consumer insights to inform brand and communication strategies 

• Proactive, able to anticipate needs, forward thinking 

• Highly collaborative, able to work well within multidisciplinary teams

Additional Information:  

• Experience in creating and executing communication strategies (both internal and external) that drive brand awareness, engagement, and loyalty 

• Familiarity with digital marketing strategies and tools including social media strategies 

• Experience in managing or guiding cross-functional teams (e.g., marketing, sales, HR, creative teams) to execute branding and communication campaigns. Expertise in working with video edition/animation software (E.g.: After Effects, Flash, Blender (3D tool), Premiere, Motion, Final Cut) 

• MBA from a tier 1 institute preferred 

• Overall experience of 6+ years with at least 6 years of branding, creative strategy, social strategy or advertising experience with a major consulting firm or advertising agency or leading MNC.  

• Proven experience in leading the development of integrated marketing and communications plans for clients.  

• In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment  

• Experience in working with middle to senior management levels within existing organization / client organizations.  

• Hands-on experience and understanding of relevant tools / platforms   

• Strong verbal communication skills.  

• Good research, organizational, and time-management skills.  

• Strong presentation skills and knowledge of using AI and GenAI tools.  

• Experience in setting up and growing teams to meet needs across skills, geographies and industries.  

Read about us.

• Blogs

Your experience counts!

• Bachelor’s or Master’s Degree in Business or Marketing 
• 6+ years of experience in brand management, communications, public relations, or related fields

Must have skills:

Brand strategy, Communication, Creative Strategy

Good to have skills:

Media Relations, Content Strategy, Measurement

What’s in it for you?

• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

Experience: 6+ years of experience in brand management, communications, public relations, or related fields

Educational Qualification: Bachelor’s or Master’s Degree in Business or Marketing

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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