As Global (Senior) Brand Manager (m/f/d) for Monkey 47 Gin, you will manage the development of all key marketing programmes. You’ll play a leading role in driving the strategy of the brand by developing creative and break-through ideas across the Key Activation Pillars.
Building brand equity in the right way with consumers is critical to achieve long term sustainable growth ambitions to cement Monkey 47’s position in the ultra premium gin category worldwide.
These are your responsibilities
- You build the equity of the Monkey 47 brand with compelling creative marketing programmes that inspire markets to invest and win the hearts and minds of consumers
- You support the development and implementation of Monkey 47 brand strategy into execution across the marketing and track performance to identify potential optimizations
- You support key markets in excellence in execution
- You provide annual brand planning and integrated business planning support.
- You lead in the delivery of distinctive brand communications for markets, including core asset development, strategic partnerships, and associated toolkits, as well as monitoring uptake and performance
- You lead in NPD / Limited Edition launch executions, including toolkit development
- You jointly lead in advocacy plan development alongside the Global Brand Ambassador & Market activation Team
- You lead in POS strategy and development in line with S&R guidelines and brand storytelling
- You manage the A&P budget
This is your profile
- You bring a university degree in Marketing or Business Administration
- You have several years of (global) brand management experience ideally with relevant brand building experience in drinks, luxury or lifestyle
- You are experienced in working on projects with multiple stakeholders
- You bring a high level of motivation and team player mentality in a collaborative way with a strong sense of ethics
- You are proactive and have a hands-on mentality
- You are fluent in English and German
What we offer
- Our motto "Convivialité" is not only communicated externally but also lived internally: we have flat hierarchies and we regularly invite you to company events to celebrate our successes together
- You will find many opportunities for creativity and space for autonomous actions in a dynamic work environment
- We offer you individual development opportunities
- In addition to your 30 vacation days, you get all bridge days off
- In our office in Stuttgart, you can expect start-up character combined with a Swabian family mentality
- We support you with a 20% subsidy for company pension plans
Join us on our wonderful adventures and become part of the Black Forest Distillers.
Please apply through our online portal, indicating your salary expectations and your earliest possible start date.
Applications from people with disabilities are also welcome.
We kindly ask recruitment agencies and staffing services to refrain from calling or proactively sending candidate profiles. If needed, we will reach out to selected partners.
Job Posting End Date:
Target Hire Date:
2024-07-01
Target End Date:
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
