Global Director, Executive Programs

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Global Director of Executive Programs

Why We Have This Role

We are seeking a Global Director to oversee the strategy and orchestration of executive programs - including executive events, alignment of Qualtrics senior leadership with key strategic accounts, and collaboration with enterprise and account-based marketing teams to drive both advocacy and commercial opportunities with our biggest customers. This is a senior individual contributor role, with accountability for our executive programs globally and a talent for leading through influence to drive execution across multiple stakeholder teams.

How You'll Find Success

• Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships at the senior-most levels within Qualtrics and our customers
• Expert in their field with fresh perspectives and ideas. Must have strong strategic acumen and execution skills, and a deep understanding of account-based and customer marketing, with a knack for creating memorable experiences driving commercial value through executive events, thought leadership, and account-based marketing 
• Experience using qualitative and quantitative metrics to achieve goals. Must have to scope the KPIs and measure the impact of executive programs on both awareness and commercial metrics
• Exceptional stakeholder management and interpersonal skills required. Must have a demonstrated ability to lead with influence, working across organizational lines and with the Qualtrics Executive team to plan and execute these programs
• Proficient in time management, navigating ambiguity, and managing multiple priorities. 
• Skilled negotiator who can find innovative solutions with limited resources. 
• Self-motivated, excellent communication, project management, and organizational abilities. 

How You’ll Grow

• Strategic Leadership Development: Enhance strategic thinking and influence skills by leading cross-functional teams and engaging with senior leadership.
• Advanced Marketing Techniques: Deepen expertise in innovative marketing strategies through collaboration with account-based marketing and event management teams.
• Metrics and Impact Analysis: Sharpen analytical skills by managing KPIs and measuring the effectiveness of executive programs.
• Networking and Relationship Building: Foster strong networking skills and customer relationship management by working closely with diverse stakeholders.
  

Things You’ll Do

• Own building a Qualtrics hosted and third party event roadmap aimed at executive audiences at our strategic accounts. Key objectives for these events are driving advocacy, engagement and opportunities for pipeline and revenue across our strategic accounts globally
• Work closely with our event center of excellence on the planning and execution of global and regional executive events, including agenda development, speaker recruitment, and program management 
• Work closely with our XM Institute (thought leadership) and Brand teams to develop specific content for an executive audience
• In collaboration with field and event marketing, host experience days and executive networking events at our Executive Briefing Centers (EBCs)
• Lead on the strategy and planning our executive tracks at our X4 events in Salt Lake, London, and Sydney
• Align Qualtrics executive champions to our strategic accounts and involve them in key events, thought leadership and account-based marketing motions 
• Work closely with field marketing as well as the Office of the CEO to structure and support executive involvement 
• Identify customer executives who are willing to become reference customers, working with Customer Marketing to add advocates and case studies to our customer evidence database
• Manage to KPIs that measure the advocacy, new pipeline, and influenced opportunities generated by executive programs
• Be part of the Field & Demand Gen Leadership Team globally, providing guidance and advice as an expert in your craft, supporting the growth of strategic accounts, pipeline, and revenue.
• Provide regular updates and reports on Executive programme to Qualtrics Executive and Marketing leadership
• Work in tandem with Global Field Marketing and Demand Generation teams to ensure executive programs are aligned with regional growth strategics
• Also work closely with sales, product marketing, and marketing centers of excellence (digital, events, content) teams to ensure cohesive focus and implementation of strategy

What We’re Looking For On Your CV

• We are looking for a candidate with a minimum of 10-12 years of hands-on experience in B2B marketing, specifically in the field, events, and/or Account-Based Marketing (ABM).
• This individual should have a proven track record of delivering measurable commercial results.
• Finally, the ability to travel globally is required for this position (25% travel).
• Preferred Qualifications
• Degree in Marketing, Business or equivalent
• Excellent copywriting skills for promotional emails, invitations and other event related materials
• Knowledge of Marketo, Salesforce, Wordpress, Coda, Qualtrics and event management software

What You Should Know About This Team

 We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.

• Though small in number, our team is agile and fiercely determined.
• Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
• Challenges excite us, as we view them as opportunities for growth and positive transformation.
• We are not merely observers of change; we actively initiate and drive it.

Our Team’s Favorite Perks and Benefits

• Medical, Dental, and Vision coverages as well as generous 401(k) match
• Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
• $1800 Experience bonus to be used for an “Experience” of your choosing
• 6 weeks parental leave for all parents, with an additional 6-8 weeks for birthing parents. Parents can also take advantage of our 4 week part-time transition period back to work.
• Other parental benefits include fertility coverage of two cycles of fertility assistance, adoption assistance, cloud village daycare within walking distance of Provo office, Milk Stork for shipping breast milk home when you are traveling

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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