Global B2C CRM Specialist

Posted 14 Days Ago
Be an Early Applicant
Paris, Île-de-France
Junior
Food • Software
The Role
The Global B2C CRM Specialist will create marketing user journeys, manage campaign tools, analyze data, and support innovative projects for restaurant promotions.
Summary Generated by Built In

Join our Movement and Champion Restaurant Culture! 💚

At TheFork we believe that the best things in life happen around the table, and we are on a mission to connect the world’s favorite restaurants and the broadest community of loyal diners. 

Finding the best dining experience for our Diners community or boosting restaurant performance for our Restaurateurs Partners has never been easier thanks to our signature products: 

  • 📱TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease.
  • 💻TheFork Manager: our innovative software tool that digitizes restaurant operations, empowering our Restaurateurs to manage bookings efficiently and boost their revenue.
  • 💳TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app

At TheFork, we also believe that people truly make the difference. None of this would be possible without our vibrant Forkies community. Our strong core values—Better Together, Ownership, Respect, and Growth—are the guiding principles of everything we do, shaping our behaviors: “Come as you are,” “Dig in,” and “Make it Memorable”.  

TheFork leads the restaurant booking market in Europe and operates in 11 countries. Our offices boast a fully international team working together in a flexible, multicultural, and constructive environment that provides everyone with space to grow, both professionally and personally.

To learn more about TheFork and our Forkies, explore our official site: https://www.careers.thefork.com

What you will do:

  • Marketing Users Journeys Creation & Improvement: From A to Z, imagine and roll out the users’ journeys of tomorrow using data fields, marketing channels, rules orchestration, etc
  • Dive into the Data Fields possibility: Unlock new journeys scenario and improve both segmentation & personalization.
  • Express your Creativity on Copywriting: Write the master content of Newsletter & Pushes of your marketing journeys following internal brand guidelines.
  • Master Tool Management: Stripo as HTML provider tool; Braze as multi-channels Campaigns/Journeys orchestration and sending tool.
  • Report and Analyze: Through Tableau and homemade Reports to define where the next focus needs to be to reach higher results.
  • Run your AB Test Learning Mindset: Never let an open question unanswered; roll out learnings as speed wins to improve performances on a daily basis.
  • Lead and/or Support Projects: Realize our taste of innovation
  • Coordinate and Set Up Ad Hoc Campaigns: Leading monthly prioritization request meeting with multiple stakeholders and guarantee the set up and deliverability on time by making sure each team is following process and deadlines.


You Must Meet These Critical Qualifications

  • Language Requirements: Mother Tongue level of French (at least C2) and proficiency in English (B2)
  • Experience: 1-3 years of experience in similar roles.
  • Doer and Business Driven: with a smile 😊
  • Eager to Learn: Being an active listener.
  • Detail-Oriented: Strong attention to detail as sending communications to diners.
  • Technical Skills: Mastering a CRM marketing tool is kind of hobbies for you
  • Proactive Problem Solver: Skilled in identifying issues, proposing solutions, and driving resolution. Ability to simplify complex problems, create pragmatic solutions, and find workarounds.
  • Team Player: Enthusiastic, humble, sociable and open to interact with different stakeholders.

You Can Impress With These Additions

  • Knowledge of Braze and Stripo marketing tools.
  • Experience in CRM Users Journeys development is highly appreciated.
  • Understanding of the challenges and opportunities of the CRM channel.
  • Analytical Skills: Play and interpret reporting, with ability to react accordingly.
  • Passion for the restaurant industry.


What we offer you:

😄 An awesome team 

🏠 A permanent contract (that can be useful in life) 

⚖️Flexible working environment (2 days home office per week +  up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

💸 Competitive fixed salary & bonus 

🍕 Lunch vouchers available for each working day (because yes, we like to try our best restaurants)  

🌎 International teams and a multicultural environment spanning 10 offices across Europe

🤝 Highly inclusive working environment 

🤸‍♀️ Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc 

🎓 Continuous learning and development programs

😌 Free access to the Calm app to help you build resilience wherever you are in your mental health journey

🐣Dedicated parental leave and caregiver leave policies (12 weeks fully paid)

🏥Health insurance covered by the company 

👶 Financial support for birth, adoption, civil partnerships, or marriage

🚝 Transport allowance

🏥Health insurance

👩‍🦽 Life & Disability Insurance at no cost to the employee

🍴 Amazing offices with dining, coffee points and leisure area    

🎤 Team building events


We believe that we are better together, and we welcome you for who you are. We endeavor to ensure  that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under  applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.


TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application,  interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to [email protected]. Our HR team will review the request and respond accordingly.


#LI-FF1

Top Skills

Braze
Stripo
Tableau
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The Company
Amsterdam
963 Employees
On-site Workplace
Year Founded: 2007

What We Do

Welcome to TheFork! We're on mission to bring people together, feed the human spirit and champion restaurant culture because we strongly believe the best things in life happen around the table, and we want you to experience those unforgettable moments. Founded in 2007 and present in 12 countries, we are the leading restaurant booking platform across Europe, and offer the broadest community of diners access to thousands of incredible restaurants. How do we make this happen? Through our exceptional lineup of products: TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease TheFork Manager: our innovative software tool that digitises restaurant operations and helps restaurateurs manage their bookings and increase their revenue TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app, making the payment process a piece of cake. We have offices all over Europe, boasting a fully international team from all over the world. We are all foodies at heart, and work together in a flexible, multicultural and positive environment which provides everyone with space to grow, both professionally and personally. Want to join the team? Check out our job postings below https://careers.thefork.com/global/en We are part of the Tripadvisor Group. Be sure to follow our page to see what we're cooking up next

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