Opportunity: WFRV, Local 5 is looking for a decisive, creative, curious and inspirational leader for our sales team in Northeast Wisconsin. We have a great team of sellers with a strong mix of experience and skills. Our main studios are in beautiful Green Bay, which was U.S. News and World Report’s 2023-24 Best Place to Live. Our city by the bay is affordable, has great quality of life, access to excellent schools, quality health care, low crime rates, short commutes and defines “Mid-West Nice”. It is also home to the world-famous Green Bay Packers and a short drive from Door County, one of the most beautiful and scenic areas in the country. There is hiking, boating, fishing, hunting, great restaurants, shopping and the area offers urban, suburban and country living environments.
Position Summary:
The General Sales Manager oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting. The General Sales Manager also has direct responsibility for national sales efforts and direct political negotiation and management. The GSM will report directly to the VP General Manager.
-
Provides leadership for the broadcast/web sales teams
-
Makes decisions regarding hiring, evaluation, promotion and termination of employees
-
Develops and executes sales strategies which result in exceeding revenue targets across all platforms in local, national, digital, political and new product revenue
-
Drives new business development
-
Create unique and customized media plans for high profile clients leveraging Nexstar Digital’s full suite of products including OTT, video, social, data, addressable and more.
-
Work cooperatively with other department heads to advance our staff, product and revenue.
-
Fluency in ad technology and video advertising with strong presentation skills
-
Stay current in the rapidly developing technology and environment of media and advertising.
-
Network and develop relationships with key community and advertising partners.
-
Manages inventory and revenue forecasting
-
Manages recruitment and development of talented sales professionals
-
Prepares budgets and approves budget expenditures
-
Resolves customer complaints regarding sales and service including overseeing political cease and desist complaints
-
Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
-
Determines inventory, pricing and rate structures
-
Creates and reviews operational records and reports to project sales and determine profitability
-
Directs the Accounts Receivable efforts of the Sales Department
-
Performs other duties as assigned
Requirements & Skills:
-
Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
-
Fluency in English
-
Excellent communication skills, both oral and written
-
Minimum five years’ experience in media sales
-
Valid driver’s license with an acceptable driving record
-
Experience leading, directing and motivating subordinates, including setting performance standards and monitoring performance
-
Experience establishing long-range objectives and specifying the strategies and actions to achieve them
-
Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
-
Proficiency with the computers, software, traffic systems, Apps, CRM’s, etc., associated with broadcasting.
Physical Demands & Work Environment:
The General Sales Manager must be able to sit, conduct telephone conversations, use e-mail, write letters and memos, travel, drive distances, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.
WFRV and Nexstar Media Inc. are an equal opportunity employer.
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
 (1).png)
